Google ‘Layoffs’ Are Actually Cuts to Contractor Workforce
Autor admin | 26.11.2008 | Category SEO
Google ‘Layoffs’ Are Actually Cuts to Contractor Workforce
On Sunday, Web Guild spread fear around the internet by ‘exposing’ Google’s quiet layoffs, which were said to be upwards of 10,000 employees. And Google was supposedly getting away with it through secretive loopholes that only corporate lawyers know about. They were hiring workers and not paying them benefits.
Actually, those people are called independent contractors and they knowingly enter into those agreements.
Google is reducing its contractor workforce, but it’s something they’ve had planned for a long time. Of course, the timing of implementation couldn’t be worse. Especially since contractors generally don’t get unemployment benefits once terminated.
(Read the full post about ‘Google ‘Layoffs’ Are Actually Cuts to Contractor Workforce’…)
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WebTrends Taps Microsoft, Yahoo Vet as VP of Marketing
Autor admin | 26.11.2008 | Category SEO
WebTrends Taps Microsoft, Yahoo Vet as VP of Marketing
Former Microsoft and Yahoo employee, Jascha Kaykas-Wolff, is heading to WebTrends to become their Vice President of Marketing. Kaykas-Wolff comes to WebTrends directly from a business consulting firm, but previously held senior management roles at Microsoft and a management role at Yahoo.
WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results.
(Read the full post about ‘WebTrends Taps Microsoft, Yahoo Vet as VP of Marketing’…)
Google ‘Layoffs’ Are Actually Cuts to Contractor Workforce
Autor admin | 26.11.2008 | Category SEO
Google ‘Layoffs’ Are Actually Cuts to Contractor Workforce
On Sunday, Web Guild spread fear around the internet by ‘exposing’ Google’s quiet layoffs, which were said to be upwards of 10,000 employees. And Google was supposedly getting away with it through secretive loopholes that only corporate lawyers know about. They were hiring workers and not paying them benefits.
Actually, those people are called independent contractors and they knowingly enter into those agreements.
Google is reducing its contractor workforce, but it’s something they’ve had planned for a long time. Of course, the timing of implementation couldn’t be worse. Especially since contractors generally don’t get unemployment benefits once terminated.
(Read the full post about ‘Google ‘Layoffs’ Are Actually Cuts to Contractor Workforce’…)
SEW Experts: 25 Design Best Practices for Your Small Business Web Site
Autor admin | 26.11.2008 | Category SEO
SEW Experts: 25 Design Best Practices for Your Small Business Web Site
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. In today’s small business search engine marketing column, “25 Design Best Practices for Your Small Business Web Site,” Carrie Hill offers a list to get a good start on finding the best Web site platform and design elements for your businesses audience.
» Full story
Christmas Gifts Ideas from Lycos Before Thanksgiving Day
Autor admin | 26.11.2008 | Category SEO
Christmas Gifts Ideas from Lycos Before Thanksgiving Day Okay, I understand that we’re all trying to “give a jolt” to the economy. But I was still surprised today when Lycos provided a list of Christmas gift ideas two days before Thanksgiving Day. Aren’t we all supposed to wait until Black Friday? Nevertheless, for shoppers who like planning ahead — or for online retailers and etailers looking for what will be hot this holiday season — Lycos just announced its ninth annual list of the most popular toys and video games, based on web search activity. (For a complete list and commentary of the Lycos Top Toys and Video Games of 2008, go to the Lycos 50. (Read the full post about ‘Christmas Gifts Ideas from Lycos Before Thanksgiving Day’…)
Mainframe Breach at LensCrafters Parent Hits 59K
Autor admin | 26.11.2008 | Category SEO
More than 59,000 employees of Luxottica Group may be at risk after a hacker made off with their personal information in the latest incident of a massive corporate data breach. Italy-based Luxottica Group S.p.A. owns the LensCrafters eyewear chain and is the world’s largest designer, manufacturer and distributor of high-end eyewear — including products bearing the Ray-Ban, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada and Versace brands. Luxottica’s IT security discovered that its mainframe had been breached during an investigation in July and contacted local law enforcement, a spokesperson at Luxottica’s U.S. headquarters in Mason, Oh. told InternetNews.com. According to Lt. (Read the full post about ‘Mainframe Breach at LensCrafters Parent Hits 59K’…)
HP, Cisco Weigh on Tech Stocks
Autor admin | 26.11.2008 | Category SEO
Blue chip stocks extended their rally for a third day Tuesday on the government’s latest financial rescue efforts, but tech stocks were left behind on worries about HP (NYSE: HPQ) and Cisco (NASDAQ: CSCO).
Cisco fell 6% on news that the company plans a five-day year-end shutdown to save money, while HP also lost 6% on worries that the company’s outlook for next year is too optimistic.
Microsoft (NASDAQ: MSFT) was another drag on the Nasdaq, shedding 3.4% after RBC Capital lowered 2009 estimates on the software giant. The firm also downgraded Ariba (NASDAQ: ARBA) and Omniture (NASDAQ: OMTR).
Google (NASDAQ: GOOG) was a standout, though, surging 10% on reports that the company continues to gain search market share.
(Read the full post about ‘HP, Cisco Weigh on Tech Stocks’…)
HP, Cisco Weigh on Tech Stocks
Autor admin | 26.11.2008 | Category SEO
Blue chip stocks extended their rally for a third day Tuesday on the government’s latest financial rescue efforts, but tech stocks were left behind on worries about HP (NYSE: HPQ) and Cisco (NASDAQ: CSCO).
Cisco fell 6% on news that the company plans a five-day year-end shutdown to save money, while HP also lost 6% on worries that the company’s outlook for next year is too optimistic.
Microsoft (NASDAQ: MSFT) was another drag on the Nasdaq, shedding 3.4% after RBC Capital lowered 2009 estimates on the software giant. The firm also downgraded Ariba (NASDAQ: ARBA) and Omniture (NASDAQ: OMTR).
Google (NASDAQ: GOOG) was a standout, though, surging 10% on reports that the company continues to gain search market share.
(Read the full post about ‘HP, Cisco Weigh on Tech Stocks’…)
SEW Experts: Keyword Research for Search Engine Optimization
Autor admin | 26.11.2008 | Category SEO
SEW Experts: Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven’t spent enough time focused on which keywords you want to target, don’t understand their worth, and don’t understand the competitive landscape associated with trying to rank/get traffic from these keywords. In today’s organic search engine optimization column, “Keyword Research for Search Engine Optimization,” Mark Jackson shares some keyword research advice.
» Full story
iTunes-Beatles Talks Hit the Skids
Autor admin | 25.11.2008 | Category SEO
Talks to put The Beatles’ catalog on Apple’s iTunes online music store have stalled, former Fab Four member Paul McCartney told the BBC. The Beatles is one of the few big acts left whose music is not available on iTunes, but the settlement of a trademark dispute between Apple (NASDAQ: AAPL) and The Beatles’ company, Apple Corps, last year was seen as finally clearing the way. “We’d like to do it,” McCartney was quoted as telling the BBC on its website on Tuesday. “We are very for it, we’ve been pushing it. But there are a couple of sticking points, I understand. “Last word I got back was it’s stalled at the moment,” McCartney added. (Read the full post about ‘iTunes-Beatles Talks Hit the Skids’…)