Google to Roll Out AdWords Quality Score Improvements
Autor admin | 23.08.2008 | Category SEO
Google to Roll Out AdWords Quality Score Improvements
The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect:
- Quality Score will now be more accurate because it will be calculated at the time of each search query
- Keywords will no longer be marked ‘inactive for search’
- ‘First page bid’ will replace ‘minimum bid’ in your account
Google gave an example of how the improvements all work together:
Nancy’s Dairy advertises on the keyword ‘milk.’ Nancy’s ads perform better on the keyword ‘milk’ in the U.S. than in Canada.
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Implications of Google’s AdWord Changes
Autor admin | 23.08.2008 | Category SEO
Implications of Google’s AdWord Changes
Google quietly announced the changes to AdWords on Thursday through their blog. Last day of Search Engine Strategies conference may have been a strategy in itself.
I had not heard of this during the conference - though it was a hectic one to say the least.
But from what I have read, Google is about to turn back on all inactive keywords - that is a lot of accounts that will suddenly see a spike in spend. So long as the bids are low enough it may not be too big of an impact - but if the rest of the words in the account have a high default bid it could be creating some major spends.
Add to that that we are now seeing bids required to occupy front page positions, it sounds like a push to the former Overture bidding system - is being attempted.
Google has become a lot more aggressive in its promoting of its products.
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Fake FedEx E-mails Flood the Web
Autor admin | 23.08.2008 | Category SEO
A new e-mail malware campaign has hit record levels in the past 24 hours.
More than 21 million spam e-mails claiming to be notification of non-delivery from FedEx (NYSE: FDX) have hit the Web, managed e-mail security vendor MX Logic’s vice president of information security Sam Masiello told InternetNews.com.
This accounted for about 80 percent of all the e-mail borne malware over the 24-hour period, Masiello said.
This is the third round of e-mail spams purporting to come from courier companies in the past few weeks, and the one with the highest volume, according to Masiello. The first two purported to be from UPS (NYSE: UPS) and DHL, but “they only numbered in the tens of thousands,” he added.
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Women More Likely Than Men to Begin Real Estate Search Online
Autor admin | 23.08.2008 | Category SEO
Women More Likely Than Men to Begin Real Estate Search Online
41% of women are likely to begin their search for a new home online, compared with just 25% of men, according to a survey released by Obeo. 52.6% of women and 45% of men research 21 or more homes online at some point during the process.
95% of women said photos of a home are very helpful in searching for a home and 70% of them said 360-degree panoramas are useful.
Obeo is a provider of interactive online marketing tools for the real estate industry.
“We know that today’s home buyers are more knowledgeable about the process in general and have higher expectations of information provided regarding the homes in which they are interested,” said Obeo CEO Glade Jones.
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