AdGooroo Founder Authors Search Advertising Book
Autor admin | 19.08.2008 | Category SEO
AdGooroo Founder Authors Search Advertising Book
Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords. In the book, Stokes walks through the basics of setting up a PPC campaign and uses graphs and case studies to demonstrate successful marketing strategies. Stokes bases his information on 15 years of search marketing experience as well as competitive intelligence data from AdGooroo.
“Readily available marketing tips and tutorials, accessible on the Internet and other public forums, tend to be outdated or incorrect, while the techniques that really deliver results are kept close to the chest of those in the dominating minority,” explains Stokes.
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Mobile Batteries Taking a Beating
Autor admin | 19.08.2008 | Category SEO
Mobile device advancements hit the news daily, spawning every aspect of communications except for one critical area: the battery.
Yes, we’re talking about that small metallic element that plays a crucial role in making smartphones fulfill their productivity promise while under increasing stress due to more robust software and higher-bandwidth connectivity that demand more power.
“It’s a slow technology to evolve, with just 5 to 10 percent improvement per year,” Ken Dulaney, Gartner analyst, told InternetNews.com. “Manufacturers have tried to make better ones, but barring the development of a tiny nuclear power generator for mobile devices there isn’t much they can do,” he said.
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Overseas, Laptops Key to HP’s Profit
Autor admin | 19.08.2008 | Category SEO
Tech bellwether and PC manufacturing leader HP beat Wall Street expectations for its most recent quarter, continuing the trend of U.S.-based technology giants posting growth on strength in emerging foreign markets.
In its fiscal third-quarter 2008 earnings, the company posted $28 billion in revenues, up 10 percent compared to last year. On that performance, the company saw net income rise by 20 percent to $2.5 billion, or $0.80 per share, compared to the same period last year.
Wall Street had anticipated profits of $0.84 per share before charges, on revenue of $27.43 billion, according to Reuters Estimates.
Charges include $161 million of adjustments after taxes, related to amortization, HP said.
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Apple Updates iPhone as 3G Concerns Linger
Autor admin | 19.08.2008 | Category SEO
Apple has issued a software update for the latest iPhone to help fix connection problems that led to a flurry of online complaints from customers, a European mobile service provider said on Tuesday. T-Mobile, owned by Deutsche Telekom, said the software was available for users to download to their iPhones on Tuesday, but that it was not yet clear if the upgrade would fix all the connection problems. “We have had complaints about connectivity in the Netherlands but have not had more complaints than usual for a 3G phone in Germany. Our technicians said today Apple has issued a software update but it is too early to tell if the problems are solved,” a T-Mobile spokesman said. (Read the full post about ‘Apple Updates iPhone as 3G Concerns Linger’…)
Fedora 10 Takes Shape
Autor admin | 19.08.2008 | Category SEO
What does the future hold for Linux development at Red Hat? A look at some of the new features coming in the Fedora 10 Linux distribution release might yield some clues. Currently in early development with a feature freeze scheduled for the end of August, Fedora 10 includes a host of improvements that aim to improve audio, packaging, networking and security features. The development of Fedora 10 comes as Red Hat continues to try and push the envelope for Linux with new and emerging technology targets. Fedora plays an important role for Red Hat since the OS serves as an incubator for technologies that often end up in the company’s flagship, Red Hat Enterprise Linux (RHEL). (Read the full post about ‘Fedora 10 Takes Shape’…)
Yahoo Buzz Now Open to All Publishers
Autor admin | 19.08.2008 | Category SEO
Yahoo Buzz Now Open to All Publishers
Earlier this year, Yahoo launched a content discovery and voting site that it dubbed Yahoo Buzz. The content was only collected from select publishers.
Now, that all has changed.
Last night, Yahoo opened up Buzz to all publishers. Kind of like Technorati, you can now submit your site content as well as place Buzz buttons on your site.
Yahoo says sites saw their traffic soar as a result of being Buzzed. The site has already seed 5 million members, and now it’s your turn to get their attention.
What do you think of this announcement? Will you get your site Buzzed? Let us know your thoughts in the comments.
What Bad Economy? IT Spend Will Grow This Year
Autor admin | 19.08.2008 | Category SEO
Despite concerns about U.S. economy, a survey by Gartner finds that IT spending will see healthy growth in 2008. The firm reported today that worldwide IT spending will exceed $3.4 trillion in 2008, an 8 percent increase over 2007 levels. Worldwide, software spending will show the strongest growth in 2008 at more than 10 percent, followed by IT services spending at 9.4 percent growth. The two are expected to grow in tandem, Gartner said, because new software solutions often require labor-based services to implement them. The news follows earlier indications from Gartner about CIOs’ plans, suggesting that IT is maintaining its spending regardless of Wall Street worries. (Read the full post about ‘What Bad Economy? IT Spend Will Grow This Year’…)
Friendster Deploys OpenSocial API
Autor admin | 19.08.2008 | Category SEO
Friendster Deploys OpenSocial API
Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall. Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for Google, as its new CEO.
“With widespread support throughout the industry, OpenSocial has become a de facto standard for developers of social applications. OpenSocial makes it easier than ever for developers to build and distribute their applications across multiple destination sites like Friendster.
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WebTrends Launches New Service to Reduce Wasted Ad Dollars
Autor admin | 19.08.2008 | Category SEO
WebTrends Launches New Service to Reduce Wasted Ad Dollars
WebTrends estimates that $4.5 million will be wasted in search advertising this year. That’s why they’re launching a new service: Ad Director. Debuting at SES San Jose, Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends says that companies using the solution have seen their return on ad spend increase an average of 44 percent.
“We have customers that are realizing over 1,500 percent return on ad spend after switching from their old bid management tools,” said Alex Yoder, the newly minted WebTrends CEO.
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Web Analytics Association Adds Yahoo’s Mortenson to Board of Directors
Autor admin | 19.08.2008 | Category SEO
Web Analytics Association Adds Yahoo’s Mortenson to Board of Directors
The Web Analytics Association has announced the addition of Yahoo’s Dennis Mortensen to their board of directors. Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. He will serve through 2010.
WAA Chairman Jim Sterne said, “Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing, and we are delighted to have him on board.
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