John McCain Outspending Barack Obama in Search Engine Advertising
Autor admin | 10.08.2008 | Category SEO
John McCain Outspending Barack Obama in Search Engine Advertising According to an exclusive story in the National Journal Online, John McCain has outspent Barack Obama for two consecutive months in search engine advertising. Written by Lucas Grindley, the story, entitled, “McCain buys his way to top of Google,” cites Nielsen Online data that shows McCain bought 7 million “sponsored search link impressions” in June and 5.4 million in May, compared with 1.15 million for Obama in June and 1.8 million during the previous month. Since search engine advertising is sold on a cost-per-click (CPC) basis instead of cost-per-thousand impressions (CPM), it’s unclear if McCain’s dramatic lead in impressions generated equally dramatic number of clicks. (Read the full post about ‘John McCain Outspending Barack Obama in Search Engine Advertising’…)
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