SEW Experts: Avoiding Online Missteps with Generation Y and Millenniums
Autor admin | 07.08.2008 | Category SEO
SEW Experts: Avoiding Online Missteps with Generation Y and Millenniums
Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we’re delivering. In today’s building brand equity column, “Avoiding Online Missteps with Generation Y and Millenniums,” Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn’t need to come in a fancy package.
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Hackers: Uncle Sam Wants You
Autor admin | 07.08.2008 | Category SEO
LAS VEGAS — The U.S. government is actively engaged in the fight to help protect against Internet threats and cybercrime. And speaking before a packed ballroom here at the Black Hat security conference, they made it clear they want hackers to join the effort. “The reason why we come here is we hope to attract folks to government service,” said James Finch, assistant director of the FBI’s cyber division. “And if we can’t get you in service, then we want partnerships on working on security issues.” Those issues brought a handful of representatives from U.S. government agencies — including the Department of Homeland Security’s U.S. (Read the full post about ‘Hackers: Uncle Sam Wants You’…)
Web Doomsday Averted: Kaminsky
Autor admin | 07.08.2008 | Category SEO
LAS VEGAS — The recent Domain Name System (define) caching flaw that had security experts scrambling to protect the Web wasn’t just hype. The Internet as we know it was at risk, according to a security researcher Dan Kaminsky.
During a discussion on front of a packed hall at the Black Hat conference today, Kaminsky detailed flaws in the system that translates domain names into IP addresses, which he’s been trying to hide for the last thirty days.
In a 70-minute session with over 50 slides, Kaminsky explained in excruciating detail the flaw in DNS and the myriad ways it could have been exploited to destroy the Internet as we know it.
(Read the full post about ‘Web Doomsday Averted: Kaminsky’…)
The ‘Anti-Java’ Professor and the Jobless Programmers
Autor admin | 07.08.2008 | Category SEO
When I noticed that this list of the popular programming languages placed Java in the top position, I picked up the phone to call Robert Dewar. Several months back I interviewed Dewar, a professor emeritus of computer science at New York University, about Java’s role in the college classroom.
What he said in that interview about Java in the classroom wasn’t pretty.
In essence, he said that today’s Java-savvy college grad is tomorrow’s pizza delivery man. Their skills are so easily outsourced that they’re heading for near-term obsolescence.
Dewar stresses that he’s not against Java itself.
(Read the full post about ‘The ‘Anti-Java’ Professor and the Jobless Programmers’…)
Internet Traffic Growth Rates May Be Lower than ISPs Claim
Autor admin | 07.08.2008 | Category SEO
Internet Traffic Growth Rates May Be Lower than ISPs Claim
Internet service providers love to talk about how much traffic is rapidly increasing by the year and how they’ll either need to charge more or create a different business model for it. Even Time Warner is running a test in Beaumont, TX to meter internet use and charge by usage.
But the claims by cable companies and other service providers may be overblown. Researchers at the University of Minnesota have released data showing that traffic growth is actually slowing.
In spite of the widespread claims of continuing and even accelerating growth rates, Internet traffic growth appears to be decelerating.
(Read the full post about ‘Internet Traffic Growth Rates May Be Lower than ISPs Claim’…)
Let the Games Begin: Yahoo and Icahn Make it Official
Autor admin | 07.08.2008 | Category SEO
Let the Games Begin: Yahoo and Icahn Make it Official
Yahoo has officially appointed Carl Icahn to its board of directors, and board member Robert Kotick has officially resigned. The moves were all part of a previously reached agreement by Yahoo and Icahn following months of drama resulting from an unsolicited bid by Microsoft to buy Yahoo.
But with the track record of Yahoo Chairman Roy Bostick, Yahoo CEO Jerry Yang, Icahn and Microsoft, this game is not nearly over. Instead, the first six months of 2008 were more like announcing the starting lineups at the NBA championships.
Or maybe an elementary schoolyard where the bullies are picking teams.
Either way, expect to see more posturing and smear campaigns, not unlike this year’s presidential election.
(Read the full post about ‘Let the Games Begin: Yahoo and Icahn Make it Official’…)
Pew Internet & American Life Project: 49% Use Search Daily
Autor admin | 07.08.2008 | Category SEO
Pew Internet & American Life Project: 49% Use Search Daily
How often do people use a search engine?
The percentage of Internet users who use search engines on a typical day has soared from about one-third of all users in 2002, to a new high of just under one half (49%), according to the latest study from the Pew Internet & American Life Project.
How often people search is one of the key questions in understanding the success of Google and other search engines. Search has become embedded in our daily lives.
Key finding: Search is gaining fast on email as the most popular Internet activity.
The number of people using a search engine on a typical day has gained ground on the 60% of internet users who use email, arguably the Internet’s all-time killer app.
(Read the full post about ‘Pew Internet & American Life Project: 49% Use Search Daily’…)
New IT Strategies Rock at Oracle
Autor admin | 07.08.2008 | Category SEO
SAN FRANCISCO — Like other corporations, enterprise software giant Oracle (NASDAQ: ORCL) is struggling to make its IT operations more flexible and responsive to business needs while simultaneously coping with ever-increasing demand for physical infrastructure and the pressure to cut costs.
Its solution has been to consolidate and virtualize its infrastructure and install commodity hardware which can be replaced cheaply and easily.
“We face the same challenges as anyone else — an explosion in the amount of data, the growth in power consumption, the lack of skilled people to manage IT to match the growth in compute demand, and the density of computing,” Oracle’s Chief Information Officer, Mark Sunday, said in his keynote speech here at the Next Generation Data Center (NGDC) Wednesday.
(Read the full post about ‘New IT Strategies Rock at Oracle’…)
New IT Strategies Rock at Oracle
Autor admin | 07.08.2008 | Category SEO
SAN FRANCISCO — Like other corporations, enterprise software giant Oracle (NASDAQ: ORCL) is struggling to make its IT operations more flexible and responsive to business needs while simultaneously coping with ever-increasing demand for physical infrastructure and the pressure to cut costs.
Its solution has been to consolidate and virtualize its infrastructure and install commodity hardware which can be replaced cheaply and easily.
“We face the same challenges as anyone else — an explosion in the amount of data, the growth in power consumption, the lack of skilled people to manage IT to match the growth in compute demand, and the density of computing,” Oracle’s Chief Information Officer, Mark Sunday, said in his keynote speech here at the Next Generation Data Center (NGDC) Wednesday.
(Read the full post about ‘New IT Strategies Rock at Oracle’…)
Slipping Revenue Breaks Sprint’s Stride
Autor admin | 07.08.2008 | Category SEO
Sprint CEO Dan HesseSource: Reuters Sprint Nextel (NYSE: S) may be making strides in pushing data services and cutting down on its customer churn, but the No. 3 U.S. carrier is still losing money — and CEO Dan Hesse admits there’s still a great deal of work ahead. The company reported second-quarter results today, showing that efforts to improve customer service are paying off. But a 11 percent revenue drop, to $9.06 billion, caused it to miss analysts’ revenue expectations of $9.17 billion. The Overland Park, Kan.-based carrier reported a loss of $344 million, or 12 cents per share, during the second quarter compared to the second quarter of 2007, when it earned $19 million, or 1 cent per share. (Read the full post about ‘Slipping Revenue Breaks Sprint’s Stride’…)