Microsoft and Apache - What’s the Angle?
Autor admin | 04.08.2008 | Category SEO
Commentary: For a decade, Microsoft was open source’s worst enemy, combating it at every turn. But last week Microsoft joined the Apache open source project as a platinum sponsor, promising to put $100,000 per year into a project that beats its own IIS (Internet Information Services) in the market. Microsoft also made some of their patents available for use in GPL software like Linux without a royalty.
Has Redmond given up the fight? Or is this just their latest strategy?
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SEW Experts: Awesome Ad Groups: Small is Good
Autor admin | 04.08.2008 | Category SEO
SEW Experts: Awesome Ad Groups: Small is Good
Trying to fit all your keywords in one ad group is not going to get you the results you want. In today’s search advertising column, “Awesome Ad Groups: Small is Good,” David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups.
» Full story
Lawmakers Turn Up Heat on Ad Targeting
Autor admin | 04.08.2008 | Category SEO
WASHINGTON — U.S. lawmakers are questioning the biggest U.S. Internet companies about whether they track their customers’ visits online and use the information to tailor Internet advertisements for them.
Senior members of the House Energy and Commerce Committee wrote to broadband Internet providers and other online companies on Friday, asking whether they have “tailored, or facilitated the tailoring of, Internet advertising based on consumers Internet search, surfing, or other use.”
The request comes amid rising scrutiny of the practice, known as deep-packet inspection, or DPI, by lawmakers and consumer advocates.
(Read the full post about ‘Lawmakers Turn Up Heat on Ad Targeting’…)
Top 10 Yellow Pages Searches According to Yellow Pages Association
Autor admin | 04.08.2008 | Category SEO
Top 10 Yellow Pages Searches According to Yellow Pages Association
In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines such as Google, Yahoo and others. So what are the most popular things being searched for? I’m not going to beat around the bush. Here they are:
1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies - New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)
This list was put out by the Yellow Pages Association.
(Read the full post about ‘Top 10 Yellow Pages Searches According to Yellow Pages Association’…)
Musical Chairs and Co-CEOs at Motorola
Autor admin | 04.08.2008 | Category SEO
Motorola has named Sanjay Jha, former COO of Qualcomm, as co-CEO of the corporate operation and CEO of the company’s struggling mobile devices business. The 80-year-old company plans to spin off the unit by the third quarter of 2009. Jha, who had also served as president of Qualcomm’s CDMA Technologies, will share leadership duties with current CEO Greg Brown. Brown came on as Motorola’s CEO last January and has also led the mobile device unit while making a wide range of executive leadership changes at the Schaumburg, Ill., company. According to a SEC statement filed by Motorola (NYSE: MOT) today, Jha will make $1.2 million in annual salary for 2008 and receive a 2008 bonus of $2.4 million. (Read the full post about ‘Musical Chairs and Co-CEOs at Motorola’…)
Microsoft Partners with Zvents for MSN City Guides
Autor admin | 04.08.2008 | Category SEO
Microsoft Partners with Zvents for MSN City Guides
Microsoft today announced a partnership with Zvents, a local search and advertising network, to integrate with MSN City Guides. Through the partnership, local advertisers will be able to target audiences with specific information about events and promotions.
Zvents has over 250 media partners, which will provide content to MSN City Guides, accessed by web crawler. User-generated content will also be part of the mix, which will include blended local search results.
This seems to fit with Microsoft’s recent talk of focusing on search niches and really developing them through innovation.
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Intel Reveals First Details on Its GPU Entry
Autor admin | 04.08.2008 | Category SEO
Source: Reuters Intel has taken the wraps off its entry into the graphics processor market, offering up the first technical hints of “Larrabee,” its attempt to take on nVidia and ATI/AMD in the highly competitive graphics processor space. In a briefing with journalists ahead of its presentation at the Siggraph show later this month in Los Angeles, three engineers on the team went into great technical detail on the structure of the chip, but declined to give much product specification. What they would say is that initially, Larrabee will be available as an add-in card, just like nVidia (NASDAQ: NVDA) and ATI (NYSE: AMD) cards are now. Other potential uses or the form factors of the cards were not discussed. (Read the full post about ‘Intel Reveals First Details on Its GPU Entry’…)
‘Twas the Monday After the Yahoo Shareholder Meeting
Autor admin | 04.08.2008 | Category SEO
‘Twas the Monday After the Yahoo Shareholder Meeting
The Yahoo shareholder meeting has come and gone without much fanfare, thanks to the settlement between the Yahoo board and Carl Icahn to keep the current board but expand it by 3 seats post-meeting. But there are a few interesting tidbits you’ll want to know.
Firstly, TimeWarner has stepped in to prevent Jonathan Miller from joining the expanded Yahoo board. Yahoo had requested that Miller be placed on a list created by Carl Icahn for 2 of the expanded seats, the other one taken by Icahn of course. TimeWarner says Miller is under a no-compete contract with AOL.
And even though the current board was re-elected, that doesn’t mean shareholders have been appeased.
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SES San Jose tip sheet for bloggers and journalists
Autor admin | 04.08.2008 | Category SEO
SES San Jose tip sheet for bloggers and journalists Many bloggers and journalists don’t need a tip sheet to find the most newsworthy sessions at SES San Jose. Either they will bring a team along to live blog or report five concurrent conference sessions, or they will blow into the San Jose Convention Center to listen to one of the keynotes and depart mistakenly thinking that they’ve covered the entire show. But a number of bloggers and journalists will have to make choices – trying to cover the most important sessions over the four-day Search Engine Strategies 2008 Conference & Expo. I’m a member of this little band of ink-stained wretches. (Read the full post about ‘SES San Jose tip sheet for bloggers and journalists’…)
AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing
Autor admin | 04.08.2008 | Category SEO
AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing
AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.
First up, AOL is shedding Tacoda and folding it into Ad.com, part of Platform-A, AOL’s ad division. The division recently began integrating Tacoda’s behavioral targeting across its network.
Platform-A is also opening up its mobile ads to third parties. Third Screen Media, Platform-A’s mobile ad provider, will offer mobile publishers the opportunity to access multiple ad networks for monetizing their advertising inventory, letting them fill more of their available inventory and create additional revenue streams.
Finally, TechCrunch is reporting that AOL has bought FriendFeed competitor, SocialThing, which is still in private beta.
(Read the full post about ‘AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing’…)