Q&A with Darby Sieben of the Yellow Pages Group
Autor admin | 25.06.2008 | Category SEO
Q&A with Darby Sieben of the Yellow Pages Group
Search engine marketers in the US tend to look West when trying to spot new SEM trends. As Frederick Jackson Turner first observed back in 1893, the frontier has always had a significant influence on American perceptions.
But, if you stare into the sunset too long, you might not see the other “new frontier” North of the Canada-United States border that’s also shaping search engine marketing trends. While Search Engine Strategies Toronto ended last week, I’m still sorting through some of the new SEM trends that I spotted by looking in a different direction.
One of the more intriguing trends that I noticed was this one: More than 80 employees of the Yellow Pages Group (YPG), Canada’s largest directory publisher, attended SES Toronto.
(Read the full post about ‘Q&A with Darby Sieben of the Yellow Pages Group’…)
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Yahoo’s Latest Partnership: Online and Mobile Advertising Integration with Publicis
Autor admin | 25.06.2008 | Category SEO
Yahoo’s Latest Partnership: Online and Mobile Advertising Integration with Publicis
Today, Publicis announced the launch of their new digital advertising initiative, VivaKi. And Yahoo wasted no time sending out a press release regarding the new partnership with Publicis, perhaps in an attempt to compete with the news of Google’s Ad Planner. But with Google already having its own agreement with Publicis, Yahoo is really just playing catch-up.
Yahoo’s partnership is a dizzying array of product integrations between the two. Let’s dive in:
First up, mobile marketing. Publicis’ mobile marketing agency, PhoneValley, will be the first global agency to integrate Yahoo’s Blueprint, a mobile developer platform language.
Eclipse Ganymede Makes It Easier for Devs
Autor admin | 25.06.2008 | Category SEO
Some open source efforts are satisfied with releasing one or two projects a year. That’s not the case with the open source Eclipse Foundation, which today released 23 projects as part of its Ganymede release train.
The Eclipse projects that are part of Ganymede include new IDEs (define) for Java and JavaScript, modeling, SOA and runtime projects as well as a new installer to help users put it all together.
The Eclipse Ganymede release is one of the most substantial developer tools release sets of the year, and the projects that it comprises fuel countless commercial projects.
(Read the full post about ‘Eclipse Ganymede Makes It Easier for Devs’…)
Yahoo’s Suicide Pact with Google
Autor admin | 25.06.2008 | Category SEO
Yahoo wants to be in bed with Google. Google wants to own the bed, the house, and the landing strip in the back yard. Probably the most talked about yet least understood marketing collaboration in the history of the Internet, the Yahoo/Google remarriage has everybody in the business buzzing.
We’re just ahead of three years since Yahoo severed its relationship with Google and, like so many other ill-fated toxic relationships, it seems the two information access portals can’t stand to be together or apart.
Maybe it’s a great way to push Microsoft away. On the other hand, inviting Google in for a short-term romp might just shut Carl Icahn up. Who cares if Yahoo outsources its search advertising to Google?
(Read the full post about ‘Yahoo’s Suicide Pact with Google’…)
Sun Joins Role-Based Provisioning Fray
Autor admin | 25.06.2008 | Category SEO
Sun Microsystems has added business roles to its flagship provisioning software package, in a move aimed at bringing it to parity with a slew of competitors in the hot market for governance, risk and compliance (GRC) tools.
With the release of version 8.0 of Sun Identity Manager, the company becomes one of the latest to enhance its identity management offering to define business roles, which can be key to companies’ GRC efforts.
Those efforts have grown increasingly critical as companies face an expanding array of regulatory and legal requirements. For IT departments, those requirements often translate into a need for tools for provisioning (define) resources throughout the enterprise — a task simplified by roles-based management.
(Read the full post about ‘Sun Joins Role-Based Provisioning Fray’…)
Yahoo Mail Hit by Scripting Vulnerability
Autor admin | 25.06.2008 | Category SEO
P>Fleeing employees and irate shareholders aren’t the only things that Yahoo is worrying about these days.
The embattled search portal vendor is also fighting the good fight against security vulnerabilities.
Yahoo has admitted that its Yahoo Mail online e-mail service was at risk from a Cross Site Scripting (XSS) vulnerability.
XSS vulnerabilities are among the most common and risky type of vulnerability in Web-based applications potentially allowing attackers to steal users’ information or infect them with malicious code.
“Cenzic’s CIA [Cenzic Intelligent Analysis] Research Lab notified Yahoo on May 23,” Mandeep Khera, Cenzic’s vice president, toldInternetNews.com.
(Read the full post about ‘Yahoo Mail Hit by Scripting Vulnerability’…)
Microsoft Slow to Fix Document Glitches
Autor admin | 25.06.2008 | Category SEO
Microsoft (NASDAQ: MSFT) was criticized on Tuesday for being slow to resolve problems in the technical documentation it was required to provide to rival software makers as part of its 2001 antitrust settlement.
The problems were a major part of discussions at a hearing held to review Microsoft’s compliance with the pact that settled findings the company had abused its dominance in personal computer operating systems.
Microsoft was required to issue licenses for companies who want to write programs for the Windows computer operating system, and also provide technical information about Windows to help make the programs work.
(Read the full post about ‘Microsoft Slow to Fix Document Glitches’…)
BlackBerry Users Struggle Over After-Hours Work
Autor admin | 25.06.2008 | Category SEO
Source: Reuters Should an employee get paid for reading a BlackBerry at the dinner table, sending an office e-mail or posting a job-related blog at home? A spat at ABC News over paying writers to check their BlackBerries on their own time recently raised the issue, and such a dispute marks the leading edge of a deluge of unresolved and potentially heated cases to come in the United States, experts say. The growing technical ability to work remotely, combined the growth of work-related legal disputes, is raising “lots of smaller-scope issues of this kind,” said John Thompson, an expert in wage and hour law at Fisher & Phillips in Atlanta. “We’ve never seen anything like it. (Read the full post about ‘BlackBerry Users Struggle Over After-Hours Work’…)
Study: Four in Five Business PCs not Fully Secured
Autor admin | 25.06.2008 | Category SEO
Security firm Sophos ran a 40-day test of visiting computers from corporate users, and the results aren’t pretty. Four in five of the machines checked were lacking in at least one area of security.
The Sophos Endpoint Assessment Test scans were voluntary and only applied to people visiting from a corporate site, as Sophos’ specialty is business protection, not consumer security. The scan covered three areas: current patch levels, firewalls and up-to-date security software.
They found 81 percent of the 580 computers checked were lacking some key security component; either they didn’t have all of the patches issued by Microsoft, the firewall was disabled, or the antivirus software was out of date or disabled.
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Google Launches Google Map Maker
Autor admin | 25.06.2008 | Category SEO
Google Launches Google Map Maker How many maps would a mapmaker make if a mapmaker could make maps online? Google will soon have the answer. Today Google launched Google Map Maker, a new product that enables users to contribute and edit Maps data for regions around the world. Building a map is a complex process that’s made easier by a worldwide geo-wiki. Google Map Maker promises to be an easy-to-use tool to build high quality maps of neighborhoods, cities and countries. Map Maker allows people to add, edit and moderate most features on maps including roads, lakes, parks, points of interest, businesses, cities and localities. People will be able to trace many of these features using satellite images; as users trace, maps are immediately updated. (Read the full post about ‘Google Launches Google Map Maker’…)