BMC Completes ITM Acquisition
Autor admin | 18.06.2008 | Category SEO
In a move that will strengthen its position in enterprise-management applications, BMC Software (NYSE:BMC) has acquired ITM software.
The acquisition of ITM is the latest in a series of strategic BMC (NASDAQ: BMC) purchases dating back to at least 2004, as the company jockeys for position in the enterprise software management market.
The combined company will allow chief information officers (CIOs) to better see the business value of IT.
BMC is one of four giants dominating the enterprise-management software field, along with IBM Tivoli, CA (NASDAQ: CA) and Hewlett-Packard (NASDAQ: HPQ).
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4 SEO Tips for Higher Search Rankings
Autor admin | 18.06.2008 | Category SEO
Every site is different. This may seem obvious, but you need to put that statement into a SEO context. The rules for improving the ranking of a site will vary from site to site. That fact is often overlooked when people begin laying out their search marketing strategy.
Let’s look at a couple of examples of how sites can differ:
- Based on authority. Low authority sites, for example, will improve their search rankings more slowly.
- b>Based on age. Similarly, new sites will be treated differently than sites that have been around for 10 years. Older sites have much more accumulated trust than newer ones.
- Penalty Factors. For example, Google has a system for flagging sites for potential problems.
(Read the full post about ‘4 SEO Tips for Higher Search Rankings’…)
LinkedIn Hits the B-Mark
Autor admin | 18.06.2008 | Category SEO
LinkedIn, the professional networking site, has raised an additional $53 million in capital. The infusion helps peg the company’s valuation at about $1 billion.
This latest round of financing is led by Bain Capital Ventures, with contributions coming also from existing LinkedIn backers Sequoia Capital, Greylock Partners and Bessemer Ventures.
LinkedIn had raised $27 million in previous rounds of financing.
The lofty valuation comes at a time when many in the tech industry are struggling to figure out where the business model is in the social networks. But LinkedIn, which generates revenue from a mix of advertising and premium subscription fees, has been profitable since 2006.
Google Earth Pool-Crashing Parties Latest Teen Craze
Autor admin | 18.06.2008 | Category SEO
Google Earth Pool-Crashing Parties Latest Teen Craze Tech savvy UK teens are using Google Earth’s aerial shots to create the latest summertime craze – pool crashing. The Register Hardware site confirmed several pool trespassing cases with local UK police. Google Earth is used to locate suitable pools and then Facebook is used to organize the pool crash parties. Teens begin by surfing Google Earth’s satellite images to find houses with swimming pools. Once a target has been identified, teens then use Facebook to arrange an organized, but uninvited, pool-crash. A spokesman for Devon and Cornwall Police has already told the Daily Mail that owners of swimming pools should be on their guard. (Read the full post about ‘Google Earth Pool-Crashing Parties Latest Teen Craze’…)
Should Carriers Fear Open Source?
Autor admin | 18.06.2008 | Category SEO
LAS VEGAS — Think big telecom carriers don’t use open source? Think again. While telecommunications may appear dominated by proprietary solutions, BT, the industry giant formerly known as British Telecom, is a big supporter of open source. And its experiences might serve as an guide for how other industries might make use of the trend in software development. Not only does the multibillion dollar British carrier consume open source, it is also a contributor and evangelist, according to Maria Pardee, president of global integration for BT Design. “We are one of the largest service providers and we think we’re a market leader in open source,” Pardee said, speaking during a session here at the NXTcomm conference. (Read the full post about ‘Should Carriers Fear Open Source?’…)
Google Ad Deal: ‘Free Money’ for Yahoo?
Autor admin | 18.06.2008 | Category SEO
Now that the tech industry has had a few days to digest the blockbuster ad deal that Yahoo signed with Google, numerous commentators have declared it a death knell for Yahoo’s search-ad business.
The charge was that by giving Google a portion of its search ads, Yahoo was essentially admitting defeat, heading down a slippery slope that would see Google increasingly overtake its business.
But some say Google had already won the search game. Jim Lanzone, the former chief executive of Ask.com, argued that no industry realignment could break Google’s commanding hold on the search market — so this deal doesn’t do much to tilt the balance in its favor.
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iPhone Sales to Double in 2009?
Autor admin | 18.06.2008 | Category SEO
Financial services firm Morgan Stanley (NYSE: MS) raised its price target on Apple (NASDAQ: AAPL) shares to $210 from $185, saying it expects the company’s iPhone unit sales to double in 2009 at the new $199 price point. “We believe the market generally expects a doubling of iPhone units with the lower price point ($199) and we believe this is realistic, if not conservative,” the investment bank said in a note. Morgan Stanley expects 27 million iPhones to be sold in calendar year 2009 with an average revenue of $550 per unit. The investment bank said Apple’s operating leverage remains understated, and the mass market price and distribution of the new 3G iPhone will be a key driver of higher margin software and service revenues over time. (Read the full post about ‘iPhone Sales to Double in 2009?’…)
Microsoft Continues Pursuit of Google with Navic Acquisition
Autor admin | 18.06.2008 | Category SEO
Microsoft Continues Pursuit of Google with Navic Acquisition
Microsoft continues on in their pursuit of Google, this time enhancing their digital media advertising offering. The Redmond-based software giant has announced the acquisition of Navic Networks, a provider of television advertising solutions.
“Television media represents the largest percentage of advertisers and agencies’ media budget today,” said Brian McAndrews, senior vice president of the Advertiser and Publisher Solutions Group at Microsoft. “Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising.”
Navic Networks will join Microsoft’s Advertiser and Publisher Solutions (APS) Group.
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Google Doesn’t Kill People, People Do
Autor admin | 18.06.2008 | Category SEO
Google Doesn’t Kill People, People Do Kate Knight, 28, from Wirral, was convicted of attempting to murder Lee Knight by lacing his food with ethylene glycol, had her appeal rejected by the Court of Appeal. The jury heard Knight used internet search engine Google to find a method of killing, settling on anti-freeze. Knight served the anti-freeze in red wine and Indian takeout on their wedding anniversary. In a separate murder trial: A detective testified in a US court that a laptop computer taken from the home of a British man accused of killing his wife and nine-month-old daughter was used to search online on “how to kill with a knife”, four days before the slayings. (Read the full post about ‘Google Doesn’t Kill People, People Do’…)
Local.com Launches Ratings and Reviews Engine
Autor admin | 18.06.2008 | Category SEO
Local.com Launches Ratings and Reviews Engine
Local search engine Local.com has announced the addition of ratings and reviews to their offering. Users can create a free account and give their opinion on businesses listed on the site. Ratings will use a 5 star system and users will be allowed to make comments to accompany their ratings.
“According to Jupiter Research, 77 percent of online shoppers use ratings and reviews when making a purchase,” said Kim LaFleur, Local.com vice president, product management. “We are pleased to launch our own ratings and reviews engine to allow consumers visiting Local.com to both add and access important information on local businesses throughout the U.S., enabling them to make more informed purchasing decisions.
(Read the full post about ‘Local.com Launches Ratings and Reviews Engine’…)