Yahoo, Google in Nonexclusive Ad Deal
Autor admin | 12.06.2008 | Category SEO
Yahoo (NASDAQ: YHOO) and archrival Google (NASDAQ: GOOG) said on Thursday they had entered a nonexclusive partnership on search advertising expected to add as much as $800 million in annual revenue.
Under the agreement, Yahoo can run ads supplied by Google alongside its own search results and on some of its Web sites in the United States and Canada.
Yahoo will decide where the Google ads will run and which search terms it can use, Yahoo said in a statement.
The deal initially spans four years, with options to renew it up to a period of 10 years.
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Yahoo Said Close to Google Deal
Autor admin | 12.06.2008 | Category SEO
SAN FRANCISCO — Yahoo and Google are close to reaching a search advertising deal, and talks between Yahoo and Microsoft Corp about a similar deal have fallen through, people familiar with the matter said on Thursday.
Talks between Microsoft and Yahoo concluded after Yahoo decided to pursue a deal with Google, one of the sources said.
Yahoo also asked Microsoft if it would renew its $33-a-share takeover offer for the Internet company, but Microsoft was not interested, another source said.
Kayak.com Launches Display Ad Platform
Autor admin | 12.06.2008 | Category SEO
Kayak.com Launches Display Ad Platform
Travel search site Kayak.com has announced the launch of a targeted display advertising platform. The platform was developed by SideStep.com, which Kayak acquired in December 2007.
Kayak says display advertisers will be able to target a variety of search criteria, similar to existing text ads offered through the Kayak Publisher Network. Examples of search criteria are:
- Destination
- Origination
- Trip dates
- Length of stay
- Specific airline/hotel/car brands and car type
Three ad sizes will be available, which are in line with IAB standards:
- 180×150 pixels
- 160×600 pixels
- 300×250 pixels
Kayak and its affiliates generate 200 million ad impressions per month on air, hotel, and car search results pages.
(Read the full post about ‘Kayak.com Launches Display Ad Platform’…)
A Cloudy Forecast for the Enterprise
Autor admin | 12.06.2008 | Category SEO
It’s good to be the king.
Especially when you’re Google and you can glibly toss around concepts like collaborative environments, hosted applications and cloud computing like so much chit-chat at a cocktail party.
This banter gets a bit more serious, however, when the party involves enterprise computing and not the consumer space where Google made its fame and fortune rewriting the rules for search engines, online advertising and just about everything else related to the consumer market. The industry wunderkind now has its sights firmly set on the enterprise and cloud computing, which the company maintains will drive innovation in enterprise applications for the next decade.
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NYSE Wants to Sell Data to Websites
Autor admin | 12.06.2008 | Category SEO
NEW YORK — The New York Stock Exchange, a unit of NYSE Euronext, has asked the U.S. Securities Exchanges Commission for permission to start selling real-time market data to media and Internet organizations starting in July, seeking to join Nasdaq OMX and BATS Trading, which recently announced similar projects.
NYSE plans to launch the new product, called NYSE Realtime Reference Prices, on July 1 for a four-month pilot, contingent on SEC approval of the trial project.
NYSE will charge a flat fee of $100,000 per month for data derived from NYSE trades of NYSE-listed stocks. It hasn’t announced a fee schedule for trades on NYSE-listed stocks on other exchanges.
(Read the full post about ‘NYSE Wants to Sell Data to Websites’…)
Wireless Fight Is All About Price, Product
Autor admin | 12.06.2008 | Category SEO
While the proposed merger between Verizon Wireless and Alltel presents a daunting challenge to AT&T and Sprint Nextel, it is far from a competitive death knell, according to new research from Probe Financial Associates.
Though the $28.1 billion deal will instantly plump up Verizon Wireless’ (NYSE: VZ) subscriber base to 80.4 million customers, thanks to Alltel’s 13.2 million users, market leadership will never be about subscription numbers, the research firm reported.
“AT&T isn’t likely to go out now and buy someone else just to stay bigger,” Victor Schnee, Probe Research founder and president, told InternetNews.com.
While he does believe the acquisition is somewhat tied to Verizon Wireless’ resentment at being No.
(Read the full post about ‘Wireless Fight Is All About Price, Product’…)
NYSE Wants to Sell Data to Websites
Autor admin | 12.06.2008 | Category SEO
NEW YORK — The New York Stock Exchange, a unit of NYSE Euronext, has asked the U.S. Securities Exchanges Commission for permission to start selling real-time market data to media and Internet organizations starting in July, seeking to join Nasdaq OMX and BATS Trading, which recently announced similar projects.
NYSE plans to launch the new product, called NYSE Realtime Reference Prices, on July 1 for a four-month pilot, contingent on SEC approval of the trial project.
NYSE will charge a flat fee of $100,000 per month for data derived from NYSE trades of NYSE-listed stocks. It hasn’t announced a fee schedule for trades on NYSE-listed stocks on other exchanges.
(Read the full post about ‘NYSE Wants to Sell Data to Websites’…)
Yahoo! Partners with Coupon Inc. for Mobile Coupons
Autor admin | 12.06.2008 | Category SEO
Yahoo! Partners with Coupon Inc. for Mobile Coupons
Yahoo! and Coupons Inc. are launching a mobile coupon platform. Coupons Inc. is a leading online coupon distribution network and has relationships with 800 brands. The mobile network will immediately be available to all brands within the network.
“We see mobile coupons as a natural extension of our leading digital marketing platform and a way to turn coupons into a strategic marketing vehicle that delivers value,” said Steve Boom, Senior Vice President, Mobile, Yahoo!. “Our global reach, leading position in mobile advertising and the ability to deliver the right offer to people, coupled with Coupons, Inc.’s leadership in coupons, creates a unique opportunity to define and catalyze the market for mobile coupon promotions.
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Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Autor admin | 12.06.2008 | Category SEO
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo! is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. The question is when, and the answer is vague at best.
The AMP platform is expected to launch in Q3 but only to newspaper consortium partners. But it could take longer to integrate Yahoo!’s BlueLithium Network and the Yahoo! Publisher Network.
Still, display advertising is where Yahoo really shines over Google.
Will FriendFeed Change the Face of Search?
Autor admin | 12.06.2008 | Category SEO
Will FriendFeed Change the Face of Search?
Earlier this year, I wrote about FriendFeed’s new search feature and how it was a powerful tool for finding conversations about your brand. I’ve used the site a little more, and I know it’s a great way to find user-generated content as well. Now, Steve Rubel is weighing in on the discussion over the power of FriendFeed’s search, saying it could disrupt traditional search methods.
Rubel suggests that the real power lies in searching among a network of trusted friends. He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising.
(Read the full post about ‘Will FriendFeed Change the Face of Search?’…)