McAfee Aims to Secure Forgotten Files
Autor admin | 09.06.2008 | Category SEO
Security vendor McAfee (NYSE: MFE) is pitching new tools designed to secure virtual systems and SAP applications. It also announced technology to support EMC and Sun storage environments.
The vendor’s VirusScan Enterprise portfolio now includes McAfee VirusScan Enterprise for Offline Virtual Images, McAfee VirusScan Enterprise for SAP NetWeaver, and McAfee VirusScan Enterprise for Storage.
The new tools for the SAP and virtual image environments are a continuation of McAfee’s tool focus on end-to-end security, and reflect why enterprise security must continuously respond to changes around application use and new technologies.
(Read the full post about ‘McAfee Aims to Secure Forgotten Files’…)
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Marchex Consolidates Ad Platforms
Autor admin | 09.06.2008 | Category SEO
Marchex Consolidates Ad Platforms
Marchex has announced the consolidation of its local ad platforms into one solution which is being called Adhere. The new platform will offer CPC ads on 200 partner sites as well as Marchex’s own network of 100,000 generic and local domains.
Marchex is touting 2 major benefits for the change:
- It enables national advertisers to efficiently fulfill their online budget in the same manner as they purchase offline advertising; namely national, spot and local in a single media buy.
- It provides small- and medium-sized businesses the opportunity to reach local customers directly through Marchex’s OpenList and reach national customers through premium, vertically focused publishers.
(Read the full post about ‘Marchex Consolidates Ad Platforms’…)
Yahoo’s Call for Search Developers: Bad Timing?
Autor admin | 09.06.2008 | Category SEO
Yahoo’s Call for Search Developers: Bad Timing? In the midst of preparing for a proxy board fight brought on by Carl Icahn, the Yahoo! Search team has put out a call for new employees. A recent post on the Yahoo! Search blog implores, “We’re looking for the brightest technical minds in the business to help us build the next generation of search.” The timing is curious. Any developer that’s paying attention must be wondering if signing on with Yahoo will ultimately have them at Microsoft. Or perhaps have them out the door in a “last hired first fired” scenario resulting from inevitable staff cuts that follow most mergers and acquisitions. (Read the full post about ‘Yahoo’s Call for Search Developers: Bad Timing?’…)
Q&A with June Li, Founder and Managing Director of ClickInsight
Autor admin | 09.06.2008 | Category SEO
Q&A with June Li, Founder and Managing Director of ClickInsight With SES Toronto coming up June 16-18, 2008, we interviewed June Li, the founder and managing director of ClickInsight. June will be one of the speakers at the “Giving Credit Where It’s Due: Which Campaign Sold What?” session, which will be held on Wednesday, June 18, from 4:00 to 5:15 p.m. June has over 20 years of e-business, marketing, manufacturing, logistics and sales experience. She is also an associate instructor for the web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto Professional Learning Centre, Faculty of Information Studies. (Read the full post about ‘Q&A with June Li, Founder and Managing Director of ClickInsight’…)
Google Opens Location-Aware Application to 3rd Party Developers
Autor admin | 09.06.2008 | Category SEO
Google Opens Location-Aware Application to 3rd Party Developers
Last year, a Google maps for mobile upgrade included the “My Location” feature. It allows users to find out where they are even if their phones don’t have GPS. Now Google is opening up the application to 3rd party developers.
My Location uses cell phone towers to approximate the location of a cell phone user. Writing on the Google mobile blog, Zhengrong Ji and Ravi Jain of the Google mobile team explained:
“If the phone has GPS, the Maps application on the phone sends the GPS coordinates along with the cell ID to the Google location server.
(Read the full post about ‘Google Opens Location-Aware Application to 3rd Party Developers’…)
Google Webmaster Central Blog Addresses Duplicate Content Issues
Autor admin | 09.06.2008 | Category SEO
Google Webmaster Central Blog Addresses Duplicate Content Issues
Over at the Google Webmaster Central blog, Search Quality Team member Sven Naumann is tackling the issue of duplicate content. Naumann says there are two primary types of duplicate content, within a domain and cross-domain, and offers up tips in how to deal with each.
Within a Domain
This type of duplicate content is when the content from one page appears on other pages with your site. In this case, most webmasters or site owners usually have a preference as to which page they want to rank. Naumann offers up the following tip, “Include the preferred version of your URLs in your Sitemap file.
(Read the full post about ‘Google Webmaster Central Blog Addresses Duplicate Content Issues’…)
User 927: U Are What U Seek: Search Engine Drama
Autor admin | 09.06.2008 | Category SEO
User 927: U Are What U Seek: Search Engine Drama “User 927″ - subtitled “U are what U Seek” - is the first drama inspired by search engine keywords such as Mange, human mold, and white camellia. Not to mention the bizarre combination of “dying Elmo.” First noted in the blog Consumerist back in April, User 917 is a thriller about cyberstalking, search engines, and the way information is obtained, manipulated, and released in our wired world The Associated Press published an interesting article today about a theatre production based on AOL keywords that were released inadvertently by AOL and posted on the Internet. In the play, the keywords are clues to finding a missing person. (Read the full post about ‘User 927: U Are What U Seek: Search Engine Drama’…)
Google Mobile Advertising: Start Now!
Autor admin | 09.06.2008 | Category SEO
In last week’s column, “Google Mobile Advertising: It’s Time to Start,” I agreed with Eric Schmidt that mobile advertising revenue will dwarf current ad spend on search and content networks. Unconvinced? Rewind to last week’s installment — then come back.
For many advertisers, dipping a toe into mobile advertising means facing the complicated prospect of creating special versions of their web sites. Different carriers and phone manufacturers require a bewildering array of protocols and markup languages. Google provides some mobile site resources for sorting out the options, but fortunately there are alternatives to creating mobile sites that can get many advertisers started without any time-consuming, expensive web development.
At the risk of being accused of heresy, I’ll start by describing the process of creating a Google mobile search campaign.
(Read the full post about ‘Google Mobile Advertising: Start Now!’…)
Google Mobile Advertising: Start Now!
Autor admin | 09.06.2008 | Category SEO
In last week’s column, “Google Mobile Advertising: It’s Time to Start,” I agreed with Eric Schmidt that mobile advertising revenue will dwarf current ad spend on search and content networks. Unconvinced? Rewind to last week’s installment — then come back.
For many advertisers, dipping a toe into mobile advertising means facing the complicated prospect of creating special versions of their web sites. Different carriers and phone manufacturers require a bewildering array of protocols and markup languages. Google provides some mobile site resources for sorting out the options, but fortunately there are alternatives to creating mobile sites that can get many advertisers started without any time-consuming, expensive web development.
At the risk of being accused of heresy, I’ll start by describing the process of creating a Google mobile search campaign.
(Read the full post about ‘Google Mobile Advertising: Start Now!’…)
Health Care: Social Networking Gone Serious?
Autor admin | 09.06.2008 | Category SEO
NEW YORK — Information on the Web is a mixed bag. Anyone with an opinion can put it out there for the world to see, which works just fine for movie reviews or product recommendations. But when it comes to health information, shouldn’t an expert be involved? For the panelists discussing the intersection of the medical and IT industries at Time Warner’s headquarters during New York Internet Week, the answer is absolutely — but that the experts aren’t always going to be doctors. The perspective that a fellow patient might offer about what to expect going into a medical procedure, for instance, might be of greater value than the often-cursory description a doctor might offer. (Read the full post about ‘Health Care: Social Networking Gone Serious?’…)