SEW Experts: Training Your Search Marketing Employees - Part 2
Autor admin | 16.05.2008 | Category SEO
SEW Experts: Training Your Search Marketing Employees - Part 2
Advanced practitioners come to an agency with the skills in place to help grow the business. That’s why we hire them. In today’s Business of Search column, “Training Your Search Marketing Employees - Part 2,” Fionn Downhill notes that because they’re skilled in relation to their job, the priority is to train them to flourish in the agency.
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Yahoo Starting To Geo Target Vistors?
Autor admin | 16.05.2008 | Category SEO
Yahoo Starting To Geo Target Vistors?
There is a discussion at WebmasterWorld forums about Yahoo sending visitors to country specific versions of their homepage.
So if you try and go to Yahoo.com from England or Germany you end up at the country specific version of the Yahoo homepage. Google has been doing this for a long time, interesting that it has taken this long for Yahoo to catch on and drive local traffic to their many country specific sites.
Could this help international search numbers?
Taguchi Sucks for Landing Page Testing
Autor admin | 16.05.2008 | Category SEO
Taguchi Sucks for Landing Page Testing I recently spoke on the multivariate testing panel at eMetrics in San Francisco. You would think that I dropped a hand grenade into the room when I opined that the Taguchi Method was a bad fit for landing page testing. This is a well understood fact to anyone with a solid understanding of basic statistics. Unfortunately this seems to leave out most landing page testers… In the world of landing page testing there are two common mathematical approaches: A-B Split testing, and parametric Multivariate testing. A subset of Multivariate testing is known as “Design of Experiments” (DoE) and is also called “fractional factorial”. (Read the full post about ‘Taguchi Sucks for Landing Page Testing’…)
Yahoo Responds To Icahn
Autor admin | 16.05.2008 | Category SEO
Yahoo Responds To Icahn
Yahoo’s Chairman of the Board Roy Bostock fired back a reply, on behalf of the beleaguered board members Carl Icahn has been trying to replace, stating Icahn had a “significant misunderstanding of the facts about the Microsoft proposal and the diligence with which our board evaluated and responded to that proposal”.
Icahn had sent an open letter to the board informing them of his intended proxy fight, Kevin Newcomb reported earlier today.
Read Bostock’s letter after the jump:
Social Media Evil: Lori Drew and the Dark Side of MySpace
Autor admin | 16.05.2008 | Category SEO
Social Media Evil: Lori Drew and the Dark Side of MySpace
The U.S. government charged a mother who allegedly used MySpace in a deadly hoax that drove her daughter’s 13-year-old classmate (pictured here) to suicide with conspiracy.
Missouri resident Lori Drew, after her daughter’s schoolgirl fights with neighbor Megan Meier, 13, created a fake MySpace account to pose as a boy and flirt with Meier. When Drew began using her online identity to taunt Meier, the girl hanged herself.
The boy Megan had been corresponding with on MySpace unexpectedly began calling her a fat slut.
(Read the full post about ‘Social Media Evil: Lori Drew and the Dark Side of MySpace’…)
Indictment in MySpace Hoax that Led to Suicide
Autor admin | 16.05.2008 | Category SEO
A 49-year-old Missouri woman accused of pretending to be a love-struck teenage boy on MySpace and driving a 13-year-old girl to suicide with cruel messages was indicted on Thursday on federal charges.
Prosecutors say Lori Drew and others created the fake MySpace persona of a 16-year-old boy to woo neighbor Megan Meier for several weeks, then abruptly ended the relationship and said the world would be better off without her. Meier’s 2006 suicide by hanging, just hours after she read those final messages, made worldwide headlines and prompted calls for social networking sites like MySpace to crack down on cyber-bullying.
“This adult woman allegedly used the Internet to target a young teenage girl, with horrendous ramifications,” U.S.
(Read the full post about ‘Indictment in MySpace Hoax that Led to Suicide’…)
VeriSign Hails 1M Milestone for SSL
Autor admin | 16.05.2008 | Category SEO
The SSL (define) certificate business is a good one for VeriSign (NASDAQ: VRSN) — so good that the company claim to have deployed 1 million active SSL certificates.
VeriSign’s 1 million SSL certificate milestone comes as the need for SSL security continues to grow. SSL certificates are a key part of Internet security infrastructure and provide an important mechanism for securing traffic.
The VeriSign 1 million SSL certificate total tally includes SSL certificates currently in use and those sold by VeriSign and its SSL brands, including VeriSign, Thawte and GeoTrust.
VeriSign acquired GeoTrust in 2006 for $115 million, settling a long-running dispute over who was tops in the SSL marketplace.
(Read the full post about ‘VeriSign Hails 1M Milestone for SSL’…)
Yahoo’s SearchMonkey Open for Developers, Launches Contest
Autor admin | 16.05.2008 | Category SEO
Yahoo’s SearchMonkey Open for Developers, Launches Contest Recently, Yahoo announced SearchMonkey, which will allow developers access to open source to create applications for search results. Well, today is the day that developers finally get their hands on the tools to make that happen. There are two types of applications developers can build using SearchMonkey – Enhanced Results and Infobars. Enhanced Results take the current standard results and give them a makeover with a richer display. Links to results must remain intact (don’t mess with those search results!).Infobars will appear below search results and can display information such as metadata about the result, related links or content, or links for user actions (i.e. (Read the full post about ‘Yahoo’s SearchMonkey Open for Developers, Launches Contest’…)
Yahoo Confirms Icahn Proxy Fight
Autor admin | 16.05.2008 | Category SEO
Yahoo Confirms Icahn Proxy Fight
Yahoo has confirmed that billionaire investor Carl Icahn has initiated a proxy fight via an open letter to Yahoo’s board of directors notifying them of his intention to replace the existing board with his own slate of directors.
The proposed board includes: Harvard Law Professor Lucian Bebchuk; Frank J. Biondi, Jr., senior managing director of WaterView Advisors; John Chapple, president of Hawkeye Investments; investor and NBA team owner Mark Cuban; Adam Dell, managing general partner of Impact Venture Partners; Carl Icahn; Keith Meister, principal executive officer and vice chairman of the board of Icahn Enterprises G.P.; Edward H.
(Read the full post about ‘Yahoo Confirms Icahn Proxy Fight’…)
How to Bury Negative Online Mentions of You - Intermediate Level Tactics
Autor admin | 16.05.2008 | Category SEO
How to Bury Negative Online Mentions of You - Intermediate Level Tactics Yesterday I published a post on the Search Engine People site titled 50+ Sites to Help You Bury Negative Posts About You or Your Company!. While the tactics mentioned may be enough to push some negative online mentions of you or your business to the second page of the search results or lower, in other cases they will not. The question then becomes; what else can you do when the initial tactics themselves aren’t enough, and you’ve got a negative piece about you ranking in the search results for an important phrase. Burying your head in the sand and hoping it goes away isn’t really a viable option. The answer … LOTS can be done! (Read the full post about ‘How to Bury Negative Online Mentions of You - Intermediate Level Tactics’…)