Consumers Ok with Social Ads, But Rarely Find Them Targeted
Autor admin | 14.05.2008 | Category SEO
Consumers Ok with Social Ads, But Rarely Find Them Targeted
Consumers are fine with ads on social networks, but do not find them targeted to their needs and desires, according to a new Prospectiv survey.
87 percent surveyed felt that ads didn’t match their preferences.
Of those:
— 58% felt that most ads do not match
— 29% felt that no ads match
Still, 85% of participants said they would prefer ad-supported networks to paying for premium sites.
(Read the full post about ‘Consumers Ok with Social Ads, But Rarely Find Them Targeted’…)
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Icahn to Start Yahoo Proxy Effort?
Autor admin | 14.05.2008 | Category SEO
Billionaire investor Carl Icahn is considering mounting a proxy campaign to replace Yahoo (NASDAQ: YHOO) board members after the company failed to reach a deal to merge with Microsoft (NASDAQ: MSFT), a source close to the matter said on Tuesday.
The veteran investor has built up a stake in Yahoo in the last week and would run a slate to force the company back to the negotiating table with Microsoft, the source said, asking for anonymity because the decision to go ahead with the move has not yet been made.
It is unlikely that Icahn, a veteran of numerous proxy battles, will join with other hedge funds in the campaign, the source said.
(Read the full post about ‘Icahn to Start Yahoo Proxy Effort?’…)
The Big Board Goes Linux
Autor admin | 14.05.2008 | Category SEO
The largest stock exchange on Earth is a Linux shop.
NYSE Euronext has chosen Red Hat’s Linux offerings to power the critical financial trading platform that services approximately $141 billion in daily trading volume. Financial terms of the deal are not being publicly disclosed at this time.
The stock exchange win is a dramatic victory for Red Hat and for Linux as the NYSE and its family of exchanges will be migrating from HP UX, IBM AIX, and SUN Solaris to Red Hat Enterprise Linux.
NYSE Euronext (NYSE: NYX) operates multiple exchanges including, the New York Stock Exchange, Euronext, Liffe, Alternext and NYSE Arca Options.
Seagate Disk Gets NSA’s Security Seal of Approval
Autor admin | 14.05.2008 | Category SEO
The National Security Agency (NSA) has qualified Seagate Technology’s (NYSE:STX) Momentus 5400 FDE.2 hard drive for use in laptops and other computing devices deployed by federal agencies and contractors.
The NSA is the cryptologic intelligence arm of the U.S. government.
With the qualification, Seagate becomes the first hard drive maker to have received the agency’s nod of approval, which signifies that the drive meets national security standards for securing sensitive information.
“The qualification bears undeniable witness to the tremendous strength of the Seagate Secure portfolio of self-encrypting disk drives in protecting sensitive information for government, private enterprises and consumers alike,” Tom Major, vice president of Seagate’s personal storage business unit said in a statement.
(Read the full post about ‘Seagate Disk Gets NSA’s Security Seal of Approval’…)
Verizon a Partner on Linux Mobile OS
Autor admin | 14.05.2008 | Category SEO
Verizon Wireless said on Wednesday it joined a consortium working on a Linux-based mobile operating system expected to rival a mobile system being developed by a group headed by Google (NASDAQ: GOOG).
The announcement that the No. 2 U.S. mobile service joined the LiMo Foundation follows signals last month that AT&T (NYSE: T) would support Android, the Linux operating system being developed by Google and about 30 partners.
Verizon Wireless, a venture of Verizon Communications (NYSE: VZ) and Vodafone Group (NYSE: VOD), said it would take a seat on the foundation’s board and expects to sell its first phones based on the LiMo operating system in 2009.
(Read the full post about ‘Verizon a Partner on Linux Mobile OS’…)
Google’s Superiority Complex
Autor admin | 14.05.2008 | Category SEO
Is it Google or Yahoo or Microsoft that leads the pack in search advertising platforms? What makes a good search advertising platform? Ease of use? Time to market? Does anyone care about volume?
Somewhere in the Microhoo/Yahoocrosoft discussions, mainstream press began reporting that “Google’s superior advertising platform” dominates Yahoo. This started to happen right around the time Yahoo snubbed Microsoft with a Google ad platform test.
Speculation continues as to whether Yahoo will actually continue with its own platform (although sources close to the project at Yahoo say giving up isn’t an option) while the advertising world wonders why the press keeps calling Google’s system superior.
Advertisers Can’t Sell Hard Liquor But Google Can
Autor admin | 14.05.2008 | Category SEO
Advertisers Can’t Sell Hard Liquor But Google Can Google Adwords has a strict no advertising rule for hard liquor as they call it. You will not find ads for terms like rum, gin or vodka. Well…. vodka searches now add a twist. Google has started to promote their vodka sellers with the top entry. Before you get to the search results is a Google CheckOut promoting various vodka sellers. Now that does seem like they are contradicting their own rules. One hopes this was an oversight, since there are none for rum or gin as yet. Maybe vodka is just such a good checkout seller that it has reached some number where it automatically gets the CheckOut promo. Hopefully someone at Google will publicly address this one. (Read the full post about ‘Advertisers Can’t Sell Hard Liquor But Google Can’…)
Emotional Motivators in Landing Page Optimization
Autor admin | 14.05.2008 | Category SEO
People don’t often make rational decisions. In fact, the capacity for abstract rational thought is only a recent evolutionary addition to our brains. We’ve mainly gotten by on our emotions and gut feelings. We may think we’re approaching something rationally, but most of the time we use after-the-fact rationalization to justify our intuitive and emotional decision making.
It’s a well-known maxim in marketing that people who are comfortable enough with their current situation aren’t good prospects for buying goods, services, or ideas — they simply don’t care enough to make a change.
All of the specific strategies and tactics that you’ll apply to landing page optimization are aimed at influencing basic human emotions and moving your visitors off their comfortable spot.
(Read the full post about ‘Emotional Motivators in Landing Page Optimization’…)
Microsoft’s New Math on SMB Servers
Autor admin | 14.05.2008 | Category SEO
Microsoft announced today that it is shipping a preview version of one of its upcoming server bundles for small- and medium-sized businesses and also disclosed pricing for the products, which includes a sizable increase for the small business package.
Interested parties can now download and evaluate Windows Essential Business Server (EBS) 2008 Release Candidate 0 (RC0). Microsoft (NASDAQ: MSFT) announced the availability during a Live Meeting conference with media and analysts. Meanwhile, Small Business Server (SBS) 2008 will be available for public preview in two to three weeks.
The server product bundles aim to provide plug-and-play solutions for small and mid-sized businesses, as well as for resellers and system integrators who serve those markets.
(Read the full post about ‘Microsoft’s New Math on SMB Servers’…)