Giving Links Away
Autor admin | 08.05.2008 | Category SEO
We always talk about getting links in this column. However, links don’t just go one way. You could, and probably should, occasionally link out to other sites.
While you have no control over who links to you, you do have control over what sites you link out to. If you find yourself giving links to less-than-reputable sites, your search engine rankings could suffer for it.
This topic came up in the Google Webmaster Help Google Group. Reading that post triggered my memory about something called PageRank sculpting. Which then led me to start thinking about “siloing.” All of which involves utilizing “nofollow” attributes to control the flow of “link juice” for outgoing site links.
(Read the full post about ‘Giving Links Away’…)
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Google: Our Brain is Just Fine, Thank You
Autor admin | 08.05.2008 | Category SEO
Google: Our Brain is Just Fine, Thank You
Recently, Google has been losing executives and staff to social sites and startups. This has led many to speculate that Google is losing the brainpower that built the mega company.
But the so-called brain drain is not occurring. At least, that’s what Google spokesman Matt Furman told BBC news. Furman said that Google’s management pool is deep. Plus, they’re not want for talent with 1,300 resumes arriving at their doorstep every day.
Many Googlers have hopped over to Facebook, where they’re more likely to find the startup culture that was so endearing about the Google of years past.
(Read the full post about ‘Google: Our Brain is Just Fine, Thank You’…)
FBI Hot For ‘Wikipedophila’
Autor admin | 08.05.2008 | Category SEO
FBI Hot For ‘Wikipedophila’
The FBI are investigating Wikipedia’s inclusion of a photograph of an underage girl on one of their information pages, WorldNetDaily reported. The company has defended their inclusion of adult content despites its access to children, WND noted.
The offending photo is of an old Scorpion album cover that “depicts a naked pre-pubescent girl (appearing about 10 years of age) in a provocative pose. Her chest is completely exposed and a small crack is placed over her vagina.”
There have been some complaints about the inclusion of images of graphic sexual acts - heterosexual and homosexual.
ValleyWag mentions these problems in a profile of Wikipedia’s Erik Moeller, their number two who oversees content and was instrumental in the development of WikiYouth.
Yahoo Tests ‘Glue Pages’ in India
Autor admin | 08.05.2008 | Category SEO
Yahoo Tests ‘Glue Pages’ in India Yahoo is testing a new home page design for its search engine in India. Dubbed ‘Glue Pages,’ the design has a 3-newspaper look with modules reminiscent of iGoogle or some RSS newsreaders like Netvibes. However, while iGoogle widgets are all over the place design-wise, Glue Pages modules have a clean, uniform look. On the other hand, you can’t drag and drop the modules or choose from a catalog of modules to customize your page. Instead, Glue Pages changes up the modules and the placement of those modules according to the keyword that is being searched. The organic search results are in the left column. Because we’re so used to paid search listings being in a sidebar, these organic listings look like sponsored results. (Don’t worry, there are still 10 organic results per page.) On a search for “cell phones,” a Google blog search module (of all things!) was the top center module. But on a search for “tea,” a MyRecipes.com module took center stage (and that Iced Mint tea recipe looks delicious!). Other modules include Yahoo! Answers, Flickr images, and How Stuff Works. Glue Pages facilitates both discovery and answers, something that searchers and Web 2.0 users love. On both of my searches, however, the Yahoo! Answers module was placed at the bottom. And with the success of Answer sites over the past year (with Yahoo! Answers leading the pack), perhaps the module should be tested above the fold. But perhaps that will be part of the test in the future. Check out the screenshots below or go and test Glue Pages for yourself. (Read the full post about ‘Yahoo Tests ‘Glue Pages’ in India’…)
100 Million Theoretical Dollars
Autor admin | 08.05.2008 | Category SEO
On April 2, the “South Park” gods decided to poke fun at the writer’s strike and, in context, making money on the Internet. The “Canada On Strike” episode reminded viewers that the Internet is still “not there yet,” but in doing so, illustrated yet another way to make money on the Web. The “South Park” kids found themselves forced to make money on the Internet to pay off striking Canadians. Naturally, Cartman and company made a video for YouTube to make their millions. Much to their chagrin, they had to wait in line behind other Internet sensations. Mainstream moneymaking might not be ready for primetime, but as with the popularity of searching, following viewership behavior has become a time-honored means of capturing and directing an audience. (Read the full post about ‘100 Million Theoretical Dollars’…)
Technical Analysis: Correction Time
Autor admin | 08.05.2008 | Category SEO
The indexes didn’t get very far into our resistance zone before correcting. With any luck, the pullback will be just as shallow. The S&P (first chart below) has support at 1385-1390 and 1370, and we’d like to see the correction hold there. To the upside, 1430-1435 is the level we want to see cleared, and 1400-1406 the first hurdle. On the Dow (second chart), we’d like to see 12,743 hold or 12,500 could come back into play. To the upside, 13,000-13,100 is once again resistance. 2390-2400 is critical support on the Nasdaq (third chart), while 2500-2550 is a very big hurdle for the bulls. 2425-2430 is first support for the techs. (Read the full post about ‘Technical Analysis: Correction Time’…)
SAP Add-Ons Aim to Simplify BPM for NetWeaver
Autor admin | 08.05.2008 | Category SEO
SAP (NASDAQ: SAP) is aiming to make it easier for companies to quickly create and modify business processes with two new enhancements for its NetWeaver Web-based open integration and application platform.
The add-ons, SAP NetWeaver Business Process Management (BPM) and SAP NetWeaver Business Rules Management, are designed to help business process experts design, model and immediately execute new or adapted business processes without having to develop code, SAP said.
The announcement came during SAP’s Sapphire 2008 international customer conference this week in Orlando, Fl. SAP previously announced NetWeaver BPM at SAPPHIRE 07.
(Read the full post about ‘SAP Add-Ons Aim to Simplify BPM for NetWeaver’…)
AMD Alters Course on the way to 12-Cores
Autor admin | 08.05.2008 | Category SEO
UPDATED: SAN FRANCISCO — AMD today offered a very different roadmap to its server processor plans for the next two years over just a few months ago, focusing on future offerings that will scale to up to 12 cores without increasing power demands.
In the process, though, AMD (NYSE: AMD) is embracing an idea it has long ridiculed: the multi-chip module (MCM) favored by Intel.
One thing that remains the same is the next iteration of quad-core Opterons, codenamed “Shanghai.” Due later this year, these will be 45nm, a die shrink from the 65nm die used in the current crop, Barcelona. It will be designed to fit in existing servers with the same Socket F design used by Opteron processors today.
(Read the full post about ‘AMD Alters Course on the way to 12-Cores’…)
A Seat at the Table for Web Analytics
Autor admin | 08.05.2008 | Category SEO
A Seat at the Table for Web Analytics
I just got back from speaking on a multivariate testing panel at eMetrics in San Francisco.
A conversation I had with Marshall Sponder triggered this post. Marshall was bemoaning the fact that web analysts can’t even get “a seat at the table” (i.e. serious consideration) within many companies. To me this was a statement of the obvious. There are three main reasons that web analysts are not taken seriously.
Trying to do too many complicated & custom things
Data mining and analysis is pretty open-ended. A smart person can think up many ways to slice and dice the data. The very word “analyst” conjures up images of complexity.
(Read the full post about ‘A Seat at the Table for Web Analytics’…)
Google - Clearwire: WiMax Paves Internet Autobahn
Autor admin | 08.05.2008 | Category SEO
Google - Clearwire: WiMax Paves Internet Autobahn Clearwire isn’t the latest Google acquisition. The Internet search giant, though, has joined a group of blue-chip corporate investors in the new Sprint-Nextel bailout of Clearwire — a move that will save WiMax and further Google’s innovations in mobile search. Clearwire and Sprint Nextel said today they plan to merge their wireless broadband units to create a $14.55 billion communications company. Sprint Nextel will own a majority equity stake (51 percent) in the new joint venture. Clearwire, will receive a $3.2 billion cash infusion from Google Inc., Intel, Comcast., Bright House Networks and newly spun-off Time Warner Cable. (Read the full post about ‘Google - Clearwire: WiMax Paves Internet Autobahn’…)