SEW Experts: What Are You Converting?
Autor admin | 30.04.2008 | Category SEO
SEW Experts: What Are You Converting?
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. In today’s Web Analytics and ROI column, “What Are You Converting?,” Tim Ash defines conversions as events that move a visitor toward the mission critical activities that you’ve identified. Measure those smaller events, and you’ll know much more about what your visitors are doing than if you only focus on the end results.
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Fast Search Acquisition Completed by Microsoft
Autor admin | 30.04.2008 | Category SEO
Fast Search Acquisition Completed by Microsoft
In January, Microsoft announced it’s $1.2 billion offer for Norway-based enterprise search company, Fast Search. Last Friday, Microsoft completed the acquisition.
“With our companies combined, we’ll be uniquely able to offer customers what they’ve been telling us they want most — a strategy for meeting everything from their basic to most complex enterprise search needs,” said Jeff Teper, corporate vice president for the Office Business Platform at Microsoft.
(Read the full post about ‘Fast Search Acquisition Completed by Microsoft’…)
Google Custom Search Offers Creative Commons Labels
Autor admin | 30.04.2008 | Category SEO
Google Custom Search Offers Creative Commons Labels
The Google Custom Search team has announced the addition of four labels to enhance searches for Creative Commons content. The four labels are:
* free_use_share (by-nc-nd)
* free_use_share_commercially (by-nd)
* free_use_share_modify (by-nc-sa)
* free_use_share_modify_commercially (by-sa)
These labels can be used to restrict all custom search content to Creative Commons results or to help refine searches. The CC labels are filter labels.
Google also took the opportunity to remind us of how to document Creative Commons license. They gave four examples of the many ways licenses can be documented on an HTML file:
1.
(Read the full post about ‘Google Custom Search Offers Creative Commons Labels’…)
SEW Experts: Conducting a Redirect Audit on Your Web Site
Autor admin | 30.04.2008 | Category SEO
SEW Experts: Conducting a Redirect Audit on Your Web Site
A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site’s log files. In today’s Organic Search Engine Optimization column, “Conducting a Redirect Audit on Your Web Site,” Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover visitors you may be losing due to technical issues.
IBM Snares InfoDyne in Financial Transactions Push
Autor admin | 30.04.2008 | Category SEO
IBM beefed up its financial transactions portfolio with today’s announcement that it’s purchased privately-held InfoDyne. Terms of the deal were not disclosed. Park Ridge, Illinois-based InfoDyne will now be part of IBM’s WebSphere division with its 14 employees, including founder and CEO Guy Tagliavia, reporting to Tom Rosamilia, general manager of WebSphere.
InfoDyne provides high-speed software platforms and connectors designed to provide faster data delivery in the highly competitive and time-sensitive world of stock trading. IBM (NYSE:IBM) said the acquisition supports its strategy of offering a comprehensive portfolio of industry-focused software for real-time needs.
(Read the full post about ‘IBM Snares InfoDyne in Financial Transactions Push’…)
Cox Shells Out $300M to Cash in on Vertical Web Ads
Autor admin | 30.04.2008 | Category SEO
Media giant Cox Enterprises today said that it’s spending $300 million to acquire Adify, an online ad technology provider specializing in powering vertical advertising networks.
The purchase snaps up one of the few remaining independent, pure-play online ad companies with significant scale, continuing the process of consolidation that has seen large Web and media companies buying out smaller networks and technology providers as they build up their own advertising divisions.
Adify provides technology enabling media companies to aggregate and sell vertical ad space on their own sites, as well as on behalf of third-parties.
(Read the full post about ‘Cox Shells Out $300M to Cash in on Vertical Web Ads’…)
FAST: Bring on The Microsoft Linux/Unix Ties
Autor admin | 30.04.2008 | Category SEO
Microsoft’s recent acquisition of Fast Search & Transfer (FAST) may provide a jolt to the company’s Windows-only culture — and not the kind you get from Jolt Cola.
Microsoft’s FAST purchase, which closed Friday, gives it one of the premier enterprise search players, and a search platform that, in addition to Windows, supports rival operating systems Linux and Unix.
“FAST ESP provides best-in-class capabilities for the most demanding search applications … and you can be assured that with our expanded team in place, we’ll be in an even better position to continue innovation across all three products, including FAST ESP on Linux and UNIX,” Kirk Koenigsbauer, general manager of the SharePoint Business group, said Friday in a posting on the Microsoft Enterprise Search Blog.
(Read the full post about ‘FAST: Bring on The Microsoft Linux/Unix Ties’…)
No XP Service Pack 3 for You Today
Autor admin | 30.04.2008 | Category SEO
In a move a little like Lucy pulling the ball out of the path of Charlie Brown’s lunging foot at the last moment, Microsoft (NASDAQ: MSFT) withdrew plans to make Windows XP Service Pack 3 (SP3) publicly available today.
The reason? The company ran into compatibility issues with Windows XP customers who also run Microsoft’s Dynamics Retail Management System (RMS), a software package for running retail stores.
“In order to make sure customers have the best possible experience we have decided to delay releasing Windows XP SP3 to Windows Update and Microsoft Download Center,” a Microsoft spokesperson told InternetNews.com in an e-mail.
(Read the full post about ‘No XP Service Pack 3 for You Today’…)
WB Network Back to Life Online
Autor admin | 30.04.2008 | Category SEO
Source: Reuters Time Warner’s (NYSE: TWX) Warner Bros. Television Group will relaunch the WB Network as an online video site offering original programming alongside reruns of shows such as “Friends” and “Buffy the Vampire Slayer” to court a new generation of viewers. TheWB.com targets 16- to 34-years-old viewers with new shows developed by writer and producer Josh Schwartz, known for “Gossip Girl” “The O.C.” and “Terminator 4″ director McG. The launch comes as media companies struggle to court a new generation of viewers, who spend as much time watching television as they do sending text messages on mobile phones and watching online videos. (Read the full post about ‘WB Network Back to Life Online’…)
Mobile Marketing Association Issues New Display Ad Standards
Autor admin | 29.04.2008 | Category SEO
Mobile Marketing Association Issues New Display Ad Standards
Last week, the Mobile Marketing Association updated its standards for mobile display ads. In doing so, it automatically outdated Google’s brand spanking new mobile ad formats.
The new MMA guidelines are:
300 x 50 pixels
216 x 36 pixels
168 x 28 pixels
120 x 20 pixels
Google’s new banners are:
305 x 64 pixels
215 x 34 pixels
192 x 34 pixels
167 x 30 pixels
According to ClickZ, Google said that its ads are compliant with MMA’s previous recommendations.
(Read the full post about ‘Mobile Marketing Association Issues New Display Ad Standards’…)