All Eyes on Time Warner, AOL as Profits Fall
Autor admin | 30.04.2008 | Category SEO
With profits down 36 percent, media conglomerate Time Warner (NYSE: TWX) affirmed its widely anticipated plans to spin off its cable unit — even though the group’s performance helped buoy the rest of the company. Time Warner, whose media holdings include Time magazine, HBO, Warner Bros. and AOL, reported net income of $771 million, or 21 cents per share, well off from the $1.2 billion or 31 cents a share reported in the same quarter last year. Wall Street had expected earnings of 23 cents per share on $11.39 billion in revenue, according to Thomson Reuters. Ironically, it was Time Warner Cable that propelled the company to a 2 percent lift in revenue over the same period the previous year, banking $11.4 billion, just slightly ahead of consensus. (Read the full post about ‘All Eyes on Time Warner, AOL as Profits Fall’…)
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Future of Search Marketing? Behavior-AOL
Autor admin | 30.04.2008 | Category SEO
Future of Search Marketing? Behavior-AOL Search retargeting and post-click behavioral targeting is the future of search. The future’s here - now - with the launch of Platform A’s integrated search marketing platform using Tacoda technology. Call it Platform A.O.L. ClickZ’s reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns. For anyone following innovations in search marketing campaigns, that’s exciting news. We’re sure some savvy markete will be the first to design an award-winning search campaign on Platform AOL. (Read the full post about ‘Future of Search Marketing? Behavior-AOL’…)
Marchex’s Local Advertising Branches Out into Mobile Market
Autor admin | 30.04.2008 | Category SEO
Marchex’s Local Advertising Branches Out into Mobile Market
Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which is a result of its acquisition of VoiceStar. The call-based services will be part of agreements with three mobile advertising providers: AdMob, Ringleader Digital, and 4INFO.
Call tracking will accompany the new agreements and offer up the following features:
1. Track the calls generated by advertisements on their network
2. Determine exactly which advertisements delivered the calls
3. Track and report key information including the duration, time of day and geographic location of callers
4.
(Read the full post about ‘Marchex’s Local Advertising Branches Out into Mobile Market’…)
Microsoft’s $1.5 Billion Plan to Retain Yahoo Employees
Autor admin | 30.04.2008 | Category SEO
Microsoft’s $1.5 Billion Plan to Retain Yahoo Employees
While we await the news of Microsoft’s next move in its pursuit of the unsolicited Yahoo acquisition, the Wall Street Journal has learned that the software giant plans to spend $1.5 billion to retain Yahoo employees should a merger - or takeover - occur.
The plan was revealed in court transcripts regarding a suit by shareholders against Yahoo’s directors. The shareholders who filed the suit feel that Yahoo hasn’t responded in good faith to Microsoft’s bid. The suit was brought forth by two Detroit pension funds.
(Read the full post about ‘Microsoft’s $1.5 Billion Plan to Retain Yahoo Employees’…)
iGoogle: O Pop, Where Art Thou? Jeff Koons, Wiggles, La Cicciolina
Autor admin | 30.04.2008 | Category SEO
iGoogle: O Pop, Where Art Thou? Jeff Koons, Wiggles, La Cicciolina What holiday is today? Today is April 30 - not April 1 - so the Jeff Koons iGoogle artwork first spotted in the UK this morning is no April Fools Day joke. Google commissioned Jeff Koons, the controversial modern artist, to create graphic images for iGoogle backgrounds. Koons’ Google Doodle today features his interpretation of (chrome) tulips. “Where art thou?” asks Marissa Mayer, VP of search products & user experience, in her official blog post this morning: “Did you notice the chrome tulips on Google’s homepage today? They are part of a special Google doodle done by renowned artist Jeff Koons. (Read the full post about ‘iGoogle: O Pop, Where Art Thou? Jeff Koons, Wiggles, La Cicciolina’…)
Jerry Yang’s Anything-But-Silent Life
Autor admin | 30.04.2008 | Category SEO
Jerry Yang’s Anything-But-Silent Life
While many are saying how Jerry Yang seems to be silent on last weekend’s come-and-gone Microsoft ultimatum, his life is anything but silent. Kara Swisher reports that his wife had a baby!
But I’m not sure why people expect Yang to pull himself away from his new bundle of joy to simply repeat what he’s said all along: Yahoo is undervalued by Microsoft’s bid and the answer to the offer as it stands is No.
Google Analytics for Bloggers - Google Relaunches Measure Map
Autor admin | 30.04.2008 | Category SEO
Google Analytics for Bloggers - Google Relaunches Measure Map
As Twitter microblogging captures the mainstream media’s imagination, Google Analytics has quietly relaunched Measure Map analytics for bloggers. Email invitations went out this week to alpha users of the blog tracking software.
The bad news for Measure Map bloggers: historical analytics data from the original Measure Map can’t be imported into the Google Analytics / Measure Map platform.
We reported on the acquisition of Adaptive Path’s Measure Map by Google back in February, 2006. Since then Jason Vreen and his team have redesigned Google Analytics and integrated new features such as Website Optimizer with great success.
(Read the full post about ‘Google Analytics for Bloggers - Google Relaunches Measure Map’…)
Fredrick Marckini to Give Opening Keynote at SES Toronto
Autor admin | 30.04.2008 | Category SEO
Fredrick Marckini to Give Opening Keynote at SES Toronto
Fredrick Marckini, chief global search officer of Isobar, will be giving the opening keynote speech at SES Toronto on Tuesday, June 17, 2008. Fredrick also gave the opening keynote at SES London back in February.
While he was in London, I interviewed him about his keynote speech on search engine marketing trends and his duties at Isobar. You can get a pretty good idea of Fredrick’s perspective by watching the YouTube video below — which has just been posted in its entirety. (A portion of Fredrick’s interview was included in our Day 1 roundup.)
And, as you’ll see, YouTube’s recent site updates now enable you view the high quality video by just clicking on the television icon below and to the right instead of using the format 18 code.
(Read the full post about ‘Fredrick Marckini to Give Opening Keynote at SES Toronto’…)
Sony Ericsson Adds Flash Support to Mobile Java
Autor admin | 30.04.2008 | Category SEO
Sony Ericsson today announced at its Developer World conference plans for a new technology that bridges Adobe Flash Lite and Java ME development platforms.
The technology, called Project Capuchin, allows Java ME applications to use Flash Lite as the front-end interface for mobile phone applications.
More importantly, it builds a connection between the phone’s applications and Flash, something that the few phones able to run Flash don’t do. Flash is just a display layer, not actually interactive with the phone.
“In using Flash, you typically can’t access properties of the phone.
(Read the full post about ‘Sony Ericsson Adds Flash Support to Mobile Java’…)
PARC Moves Beyond Just Document Research
Autor admin | 30.04.2008 | Category SEO
Source: Xerox PALO ALTO, Calif. — Despite all of the great inventions to come from Xerox’s (NYSE: XRX) Palo Alto Research Center (PARC) — Ethernet, object-oriented programming, the laser printer – it will forever be known as the place where a young Steve Jobs saw the first graphical user interface and was smarter than Xerox executives in seeing its potential. Well, they are not going to let that happen again. Spun off from Xerox in 2002 as a wholly owned subsidiary but still independent, PARC is now a research center dedicated not just to dreaming up new technologies but with a much clearer plan about bringing them to market. For starters, if Xerox doesn’t want it then PARC will find a partner that will help it productize the invention. (Read the full post about ‘PARC Moves Beyond Just Document Research’…)