Online Advertising Shifting from Branding to Direct Response
Autor admin | 21.04.2008 | Category SEO
Online Advertising Shifting from Branding to Direct Response
Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display advertising across a variety of sites and can be targeted or vertical (focusing on a niche like sports or travel).
The appeal of ad networks lies in their price and improved targeting technology. Paying $4 for a highly targeted ad on a lesser-known site is garnering better results than many, generalized eyeballs seeing a $40 ad on a big site like MSN.
This should come as no surprise to seasoned search marketers.
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Intel to Pour Millions Into WiMAX
Autor admin | 21.04.2008 | Category SEO
Source: Reuters TAIPEI — Intel (NASDAQ: INTC) said on Monday it will invest $500 million in Taiwan over the next five years, with a large amount of the investment targeted at the island’s WiMAX sector. The chip giant said there are still technical challenges that need to be solved for the new super-high-speed wireless standard, but that the firm has been encouraged by the development of WiMAX in the last two years. “This investment is largely for WiMAX,” Lil Mohan, managing director of Intel’s WiMAX program, told reporters during a news conference. Mohan added that Intel expects WiMAX to be commercially deployed in the second or third quarter this year in the United States, and that infrastructure in Asia should be ready by 2009-2010. (Read the full post about ‘Intel to Pour Millions Into WiMAX’…)
Survey Finds Search Engine Marketing Budgets in UK to Increase
Autor admin | 21.04.2008 | Category SEO
Survey Finds Search Engine Marketing Budgets in UK to Increase
According to the UK Search Engine Marketing Report 2008, released today by E-consultancy in association with Search Engine Marketing agency Neutralize (*\*), the industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search engine optimization (SEO) budget.
In a press release, Lucy Cokes, the Managing Director of Neutralize (*\*), said, “It appears evident that search engine marketing is now cemented in the minds and therefore budgets of UK marketers.
(Read the full post about ‘Survey Finds Search Engine Marketing Budgets in UK to Increase’…)
Google Pursues the Baidu-Dominated Chinese Search Market
Autor admin | 21.04.2008 | Category SEO
Google Pursues the Baidu-Dominated Chinese Search Market
In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already has dedicated to efforts in the world’s largest country. Some estimates have Baidu as enjoying a 62% market share there, comparable to the share Google has in the United States.
Google will also increase its ad spend on promoting Google Maps and Gmail, as well as boost the online advertising revenues. The advertisements will appear on Chinese web sites and hopes to develop profit-sharing partnerships with Chinese web sites similar to the partnership it has with Sina.com.
Related Reading:
Baidu Sets Out to Conquer Japan
China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, Google
YouKu.com: Online Video-Sharing Strong in China
Microsoft Using Baidu PPC Ads.
(Read the full post about ‘Google Pursues the Baidu-Dominated Chinese Search Market’…)
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Autor admin | 21.04.2008 | Category SEO
Last week I demonstrated an easy method for building content keyword lists using software tools to collect words from sites for a fictional business-to-consumer (B2C) company. This week we’ll look at how to create top performing ad groups for a fictitious business-to-business (B2B) company, ExampleB2B.com, which sells enterprise-level accounting software.
ExampleB2B’s CMO has shrewdly deduced that she should create a pay-per-click (PPC) content campaign to target ads to two kinds of publisher sites. The choice of the first group is obvious: sites that discuss/describe the use of enterprise accounting and financial software.