YouTube’s Video ID Tool Joins Child Abuse Fight
Autor admin | 15.04.2008 | Category SEO
Google is enlisting the same image-recognition technology the company uses to trace copyright violations on its YouTube video site to fight online child pornography, the company said on Monday.
Google said it is working the National Center for Missing & Exploited Children (NCMEC) of Alexandria, Va., to help automate and streamline how child protection workers troll through millions of pornographic images to identify victims of abuse.
The project is applying so-called video fingerprinting technology, which Google has been urging media copyright holders to adopt as a means for policing widespread piracy of professionally created video programming on the Web.
(Read the full post about ‘YouTube’s Video ID Tool Joins Child Abuse Fight’…)
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IndexTools is Made Free by Yahoo
Autor admin | 15.04.2008 | Category SEO
IndexTools is Made Free by Yahoo
Recently I helped break the news that Yahoo acquired IndexTools. IndexTools has long been one of the industry’s best kept secrets. It’s a really powerful web analytics application that allows you to do some amazing stuff. Now Dennis Mortensen has let me know that the IndexTools Enterprise Version will be free.
As Dennis puts it, 80% of the functionality of Omniture at no charge. Whoa baby! This is very exciting news for the industry. This move by Yahoo, which should not be a big surprise in light of what Google and Microsoft has already done, will rip the covers off IndexTools as an industry secret, and truly bring it into the limelight.
Look for a lot of people to closely evaulate IndexTools as their analytics solution from this point forward.
(Read the full post about ‘IndexTools is Made Free by Yahoo’…)
Is Search Recession-Proof?
Autor admin | 15.04.2008 | Category SEO
Is Search Recession-Proof?
The online advertising industry hasn’t been immune to recession fears, and online advertising will probably suffer if there is a recession. But search will likely be the last place from which marketers pull their ad dollars. In today’s SearchDay, “Is Search Recession-Proof?” Reprise Media’s Joshua Stylman explains why: paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.
When Social Media Content = Great Blog Content
Autor admin | 15.04.2008 | Category SEO
When Social Media Content = Great Blog Content Is great social media content necessarily great site content? Absolutely not! To illustrate, think of posts or articles that you know intuitively would perform exceptionally well on major social media sites. How many of these would you feel comfortable putting on your corporate site? Very few, right? Accordingly, we need to look for the conceptual common ground shared by successful social media content and quality blog content. Ideally, that content should be woven into one cohesive strategy that will: a. reinforce key messages to clients b. help to further perceptions of authority c. aid in attracting new clients d. (Read the full post about ‘When Social Media Content = Great Blog Content’…)
SearchIgnite Releases Q1 Search Marketing Data
Autor admin | 15.04.2008 | Category SEO
SearchIgnite Releases Q1 Search Marketing Data
SearchIgnite has released search marketing spend data for Q1 2008 and the news is good for Yahoo, and so-so for Google and Microsoft. Year-over-year, same advertiser spending was up across all engines by 28.5%, but a slowdown in March spending growth is raising concerns for Q2.
Yahoo demonstrated the largest gain with a 57.6% increase in search marketing spend from last Q1.
(Read the full post about ‘SearchIgnite Releases Q1 Search Marketing Data’…)
PPC Search Engine ABCSearch Partners with AdWatcher on Optimization
Autor admin | 15.04.2008 | Category SEO
PPC Search Engine ABCSearch Partners with AdWatcher on Optimization
ad:tech San Francisco 2008 gets underway today and a whole slew of announcements are expected to be made at the event. (”Whole slew” is a journalistic term meaning more than I plan to cover.)
Among this morning’s announcements is one that will be of interest to search engine marketers: ABCSearch, a PPC search network, is partnering with AdWatcher, a third party service that helps small to mid-size businesses track and optimize their online advertising campaigns.
Through the partnership, advertisers in the ABCSearch network can receive extra, independent feedback on the quality and conversions of the traffic to their sites.
(Read the full post about ‘PPC Search Engine ABCSearch Partners with AdWatcher on Optimization’…)
Boost Search Traffic Conversion Rates with Post-Click Marketing
Autor admin | 15.04.2008 | Category SEO
Many small business owners have asked me how they can increase conversion rates without spending a lot of extra marketing dollars. Conversion rates vary by industry, so saying 3 percent is “bad” or “good” is unrealistic. A 3 percent conversion rate may be great for a luxury boat sales site — whereas 3 percent may be dismal for a ringtone download site.
For the small business owner, post-click marketing is an opportunity to turn more of the traffic you’re already receiving into a conversion. You can also better segment that traffic and drive it to the right “message” on your Web site. By its very nature, if done correctly, the process will increase conversions in traffic you’re already receiving.
(Read the full post about ‘Boost Search Traffic Conversion Rates with Post-Click Marketing’…)
Destroying the Myths of SEO and PPC
Autor admin | 15.04.2008 | Category SEO
I couldn’t tell you how many times I’ve heard conspiracy theorists and those wearing the tin foil hats say, “Google must be undermining my SEO because I don’t do PPC.” Or, they somehow think PPC helps with SEO.
In today’s column, I hope to separate myth from reality and help you understand how PPC and SEO can work together.
PPC Helps SEO
A solid history of PPC data (with proper analytics tracking to a conversion metric) is keyword research gold for SEO projects.
With PPC, you can quickly test keywords. You can probably get a good sample size of impressions/clicks/leads within a week or so.
(Read the full post about ‘Destroying the Myths of SEO and PPC’…)
Salesforce Guns For Microsoft With Google’s Help
Autor admin | 15.04.2008 | Category SEO
SAN FRANCISCO — Salesforce.com upped the ante this week in its battle against traditional software vendors with the announcement of Salesforce for Google Apps. CEO Marc Benioff all but declared packaged software dead here Monday during the unveiling of his company’s integration of its on-demand customer relationship management (CRM) applications with Google Apps
The two companies already had a partnership but Monday’s news significantly expanded the relationship. Still, at least one analyst said the new offering is nothing for Microsoft to be too concerned with as far as its near time impact on enterprise customers.
(Read the full post about ‘Salesforce Guns For Microsoft With Google’s Help’…)
Silverlight’s First Year: Not Just a Flash in the Pan?
Autor admin | 15.04.2008 | Category SEO
A year ago, Microsoft first showcased its Silverlight cross-browser, cross-platform streaming media technology at the annual National Association of Broadcasters (NAB) confab.
This year at NAB, the company is celebrating a year of progress since Silverlight’s debut by announcing updates to developers’ tools that tie it to Microsoft’s popular collaboration server, and plans to blow its own horn to call attention to the technology’s growing momentum.
Microsoft officials have been touting for several months that downloads of the Silverlight browser plug-in are averaging some one and a half million per day. That’s on the user side of the equation.
(Read the full post about ‘Silverlight’s First Year: Not Just a Flash in the Pan?’…)