Rubicon Enters Free Ad Server Arena
Autor admin | 14.04.2008 | Category SEO
Rubicon Enters Free Ad Server Arena
Rubicon is the next ad serving company to enter the free services arena, the company announced.
“Ad Network Ad Server is compatible with more than 300 ad networks–including Google’s AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing. The platform offers publishers the ability to serve and track ads across multiple networks, with a point-and-click dashboard interface that allows them to pull performance reports from each network,” MediaPost reported.
Frank Addante, CEO of the Rubicon Project, told MediaPost that because “the platform spans multiple networks that makes it a formidable Google Ad Manager challenger”.
“We’ve created an ad-server specifically designed for managing ad networks,” Addante said.
(Read the full post about ‘Rubicon Enters Free Ad Server Arena’…)
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Microsoft To Use Domain Age in SEO Ranking
Autor admin | 14.04.2008 | Category SEO
Microsoft To Use Domain Age in SEO Ranking
Our industry’s leading authority on search patents Bill Slawski found another interesting patent submission. Apparently Microsoft is looking at, if not using, domain age as an algorithm factor.
This has been discussed in conversations in many forums and no doubt this new information will start them up again.
The idea that new domains will have to overcome this hurdle is a factor that marketers will have to consider when developing sites. Also the impact of inbound links based on age of referring sites will also come into play.
Intacct Says Mash Up More, Worry Less
Autor admin | 14.04.2008 | Category SEO
Intacct, like many veteran Web-based applications vendors that launched in the late ’90s, has had to wait a bit for the small and mid-sized business market to catch on to the benefits and reliability of hosted software. However, the San Jose, Calif.-based software-as-a-service (SaaS) accounting application provider has waited it out and is now gaining traction alongside arguably better-known vendors such as Salesforce.com and NetSuite. Today the company unveiled Intacct Spring 2008, which is designed to offer new real-time Web-based dashboards, interactive reports, analytics, Web 2.0 mashups, disaster-recovery options and expanded customer assurances. (Read the full post about ‘Intacct Says Mash Up More, Worry Less’…)
Salesforce, Google Extend Flights on The Cloud
Autor admin | 14.04.2008 | Category SEO
Salesforce.com (NYSE: CRM) announced today that it will offer its suite of consumer relationship management (CRM) applications to businesses through the Google (NASDAQ: GOOG) Apps cloud hosting platform.
The partnership, which builds on an existing alliance between Google and the software-as-a-service (SaaS) leader, signifies an accelerated campaign to upend Microsoft’s (NASDAQ: MSFT) old-line Office productivity suite by enabling businesses to run their operations entirely in the cloud.
Heralding the expanded partnership, Salesforce CEO Marc Beniof was his usual blunt self in his assessment of the disruptive impact new models of computing will have on traditional business lines.
(Read the full post about ‘Salesforce, Google Extend Flights on The Cloud’…)
Higher Antitrust Bar For Yahoo-Google
Autor admin | 14.04.2008 | Category SEO
Yahoo’s (NASDAQ: YHOO) attempt to form an alliance with Google (NASDAQ: GOOG) to stave off Microsoft Corp. could run into more trouble with antitrust regulators than Microsoft’s unwelcome takeover bid.
While Yahoo is seeking a business partnership with Google — unlike the outright merger that Microsoft (NASDAQ: MSFT) wants — legal experts say any deal between the world’s two largest Internet search services will draw heavy scrutiny from U.S. and European competition regulators.
“The Justice Department would certainly want to take a serious look at that because it would mean that a firm that would want to take advertisements or to place advertisements [online] would have only one place to go,” said Aaron Edlin, who teaches law and economics at the University of California at Berkeley.
(Read the full post about ‘Higher Antitrust Bar For Yahoo-Google’…)
Does Windows Need an Extreme Makeover?
Autor admin | 14.04.2008 | Category SEO
Is Windows Vista too complex for its own good?
That’s the claim — made last week by analysts at research firm Gartner — that has Microsoft watchers debating about what, if anything, needs to be done about the future of the OS.
During the Gartner Symposium/ITxpo 2008 conference in Las Vegas last week, Gartner vice presidents Michael Silver and Neil MacDonald said that Windows Vista signifies that the client OS has finally grown so massively unweidly that it may soon collapse under its own weight.
“Microsoft needs to keep making Windows do things it was never designed to do, while continuing to support nearly 20 years of legacy,” Silver and MacDonald said in their presentation.
(Read the full post about ‘Does Windows Need an Extreme Makeover?’…)
Microsoft Prefers to Go It Alone With Yahoo: Source
Autor admin | 14.04.2008 | Category SEO
Microsoft (NASDAQ: MSFT) wants to stick with its original takeover offer for Yahoo (NASDAQ: YHOO) but is not ruling out News Corp. (NYSE: NWS) joining its bid or other options, a source close to the company said on Friday.
Separately, a source familiar with the matter said News Corp. continues to talk directly with Yahoo on reaching a deal without Microsoft. The source declined to provide details on what a potential deal structure would look like.
The source close to Microsoft said the company’s preference all along has been to retain the original deal structure that would involve paying $31 per share in cash and stock to acquire Yahoo. But Microsoft has not ruled out bidding with partners.
(Read the full post about ‘Microsoft Prefers to Go It Alone With Yahoo: Source’…)
Verizon Chooses AOL’s Platform-A for Online, Mobile Web Advertising
Autor admin | 14.04.2008 | Category SEO
Verizon Chooses AOL’s Platform-A for Online, Mobile Web Advertising
Verizon has chosen AOL’s Platform-A for its online and mobile advertising inventory. Platform-A will account for all of Verizon’s online inventory and a majority of their mobile web ad inventory. Additionally, Platform-A has exclusive rights to guaranteed placement within the Verizon network. Other partners will sell on a blind-network basis.
Third Screen Media, Platform-A’s mobile ad serving platform, will manage sales of Verizon’s mobile web advertising. The platform offers geographic, demographic and content targeting through display and sponsorship opportunities.
(Read the full post about ‘Verizon Chooses AOL’s Platform-A for Online, Mobile Web Advertising’…)
Google’s New Pricing Approach For Cloud Storage
Autor admin | 14.04.2008 | Category SEO
There are more than a few storage-in-the-cloud services today and more cropping up, but while Google’s Message Discovery service isn’t alone in the sandbox, it’s one of the few not basing revenue on how many bytes are crammed into its cloud.
The e-mail archive and e-discovery offering, initially released in February, is now an online service. It features security technology acquired through Google’s $625 million purchase last July of Postini.
Postini is an on-demand provider of software and services to encrypt, archive and enforce policies for e-mail, and other Web-based communications. The hosted package, which is included within the Google Apps Premier Edition, supports Exchange and Lotus Domino as well as Gmail.
(Read the full post about ‘Google’s New Pricing Approach For Cloud Storage’…)