How to (Actually) Earn Money (Now) with Social Media (Really): Part 2
Autor admin | 06.04.2008 | Category SEO
How to (Actually) Earn Money (Now) with Social Media (Really): Part 2 Short term financial success in social media can be a multi-layered enigma, ranging somewhere between daunting and infuriating. As the socialized Internet explodes it has become increasingly difficult for companies to ignore the ramifications of not tuning in to deal with SMO vernacular & channels. We all hear buzz words like "reputation management," "social news," "blogs," and "Wikis" but exactly WHAT the heck does all this mean to a business? How do I convince my boss or client that forays into the social media universe will actually pay cash-money any time soon? How DO we engage visitors? (Read the full post about ‘How to (Actually) Earn Money (Now) with Social Media (Really): Part 2′…)
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EMC Buys Itself Some Data Protection ‘WysDM’
Autor admin | 06.04.2008 | Category SEO
EMC confirmed today that it has acquired WysDM, a seven-year-old data protection management provider, for an undisclosed amount.
The storage giant didn’t provide many details on today’s news, its fourth acquisition of the year, but did say the deal is not expected to have a material impact on revenues or earnings-per-share for 2008.
WysDM’s CEO Alan Atkinson was not as subdued. He is “psyched” about the venture as it will allow the NewYork-based privately held company an opportunity to “move to the next level.”
“We are jazzed. We are already aligned and we are just going to keep growing thanks to EMC’s resources,” Atkinson told InternetNews.com.
(Read the full post about ‘EMC Buys Itself Some Data Protection ‘WysDM’’…)
Govt. Funded Health Search Engine Blocks “Abortion”
Autor admin | 06.04.2008 | Category SEO
Govt. Funded Health Search Engine Blocks “Abortion”
Now this seems to be a story that would get attention if it weren’t for the fact President Bush is a lame duck and soon out of office. The government funded health search engine Popline run by John Hopkins Bloomberg School of Public Health was not returning results when searching for the term abortion Thursday, Wired reported.
Interestingly, I was getting results in Amsterdam that listed the reports mentioned by Wired. So they either changed back to avoid controversy or they are using geoIP recognition and just blocking US traffic.
Either way… bad move George W. and shame on you John Hopkins….
(Read the full post about ‘Govt. Funded Health Search Engine Blocks “Abortion”’…)
Is SaaS a Savior or ‘Scary’ For The Enterprise?
Autor admin | 06.04.2008 | Category SEO
MOUNTAIN VIEW, Calif. – The final score: Benioff, 5 runs, 14 hits, 2 errors, 3 walks; Plattner, 4 runs, 9 hits, 3 errors and one hit batsman. Or thereabouts. If any of those in attendance here last night for the “Great Debate: The Future of Enterprise Software” have brought a scorecard it would have filled up rapidly. Perhaps it wasn’t a debate for the ages, but the Computer History Museum seemed an appropriate spot for the two software sluggers to try and go deep. Salesforce.com CEO Marc Benioff and SAP Chairman and co-founder Hasso Platnner went at it pretty good for about an hour and a half before a packed ballroom of industry insiders, venture capitalists and computer execs. (Read the full post about ‘Is SaaS a Savior or ‘Scary’ For The Enterprise?’…)
HackerSafe & The Power of Trust
Autor admin | 06.04.2008 | Category SEO
HackerSafe & The Power of Trust I am often asked by people what sorts of items I would recommend testing on a landing page. There are no universal truths and your mileage may vary. However, there are common themes that work well across a range of industries. One of these is the use of trust and credibility indicators. These reduce anxiety for your visitors and increase their confidence when interacting with your landing page. A common type trust and credibility indicator are various safe shopping seals. The leader in this area is McAfee’s HackerSafe trustmark. In most cases, adding the trustmark to your website will increase conversion rates by several percentage points. (Read the full post about ‘HackerSafe & The Power of Trust’…)
Google Updates Trademark Rules for UK/Ireland Adwords
Autor admin | 06.04.2008 | Category SEO
Google Updates Trademark Rules for UK/Ireland Adwords
Beginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. The new policy will be aligned with the current one established in the United States and Canada.
AdWords users in the UK and Ireland will be able to bid on keywords that contain trademarked words, but will not be able to include trademarked names in their ad text. Until now, accounts in those countries could not bid on trademarked terms.
The U.S. policy has sparked controversy in the courts, which can’t seem to agree on the use of trademark in PPC bidding.
(Read the full post about ‘Google Updates Trademark Rules for UK/Ireland Adwords’…)
Find Free Cash Online with MissingMoney.com Search Engine
Autor admin | 06.04.2008 | Category SEO
Find Free Cash Online with MissingMoney.com Search Engine This may be the most important blog post you will ever read. You need to try out the most valuable vertical search engine ever created. It’s Free Money with a Free Search. Search for the cash and property you’re owed right now. You owe it to yourself. This isn’t just a free offer. It’s not the IRS 2007 File Free program. It’s the law. We’re talking about cash you’ve earned. Forgotten cash. No, not Johnny Cash. Cash money. Free cash is better than free chat, free movies, free hugs, free books, free iTunes, free agents, free ringtones, free screensavers, free downloads, duty-free shops, free video games, free TV, gluten-free, free software and even free search engine optimization. (Read the full post about ‘Find Free Cash Online with MissingMoney.com Search Engine’…)
Optimization Tips for PDFs: Great Advice for B2B Search Marketers
Autor admin | 06.04.2008 | Category SEO
Optimization Tips for PDFs: Great Advice for B2B Search Marketers
PDFs are particularly significant in B2B marketing, which makes optimizing them for the web is an important piece of SEO strategy in that sector. Thankfully, Galen de Young of Francis Marketing has a new post on optimizing PDFs on their B2B marketing blog.
Here are the key take away points from Galen’s post:
(Read the full post about ‘Optimization Tips for PDFs: Great Advice for B2B Search Marketers’…)