Stupid SEO Spammers
Autor admin | 24.03.2008 | Category SEO
Stupid SEO Spammers Generally, I like to write about what to do in SEO. Today, I want to write about what not to do. Lesson #1: Don’t spam people with your SEO services. Lesson #2: Definitely don’t spam people who write for SEW and have close relations with spam blacklist owners about your SEO services. This morning I got an email (my tenth) from a company that hadn’t read my rules: National Positions, an “SEO” firm out of California, promising me “five times the RELEVANT traffic at a substantially reduced cost.” The site, which I’ve linked to above using a 302 redirect so as not to give out any of my link juice, said they could place my “website on top of the Natural Listings on Google, Yahoo and MSN” using their “proprietary techniques” and “valuable closely held trade secrets,” without using “link farms or black hat methods.” And they charge “less than half of what other companies charge!” Awesome. (Read the full post about ‘Stupid SEO Spammers’…)
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New Google Mobile Search Feature Gives Your Thumbs a Rest
Autor admin | 24.03.2008 | Category SEO
New Google Mobile Search Feature Gives Your Thumbs a Rest
Do you dream of searching Google for local information with your mobile phone without having to use your thumbs? Soon, you may be in luck. It seems that Google is working on such a feature.
A new and curious listing in their robots.txt file prevents spiders from indexing http://www.google.com/m/lcb. Go to the site, type in a city, and you can see the top searches for that town as well as browse categories. The page won’t be winning any juried art competitions anytime soon.
(Read the full post about ‘New Google Mobile Search Feature Gives Your Thumbs a Rest’…)
Is Twitter the New Google Alternative?
Autor admin | 24.03.2008 | Category SEO
Is Twitter the New Google Alternative?
When searchers can’t find something on Google, they might turn to another search engine like Yahoo, Windows Live or Ask. Or they might turn to one of the growing answers sites.
But lately, more and more people are turning to Twitter.
Yes, Twitter.
Brian Clark, author of the popular Copyblogger.com, turned to Twitter when searching for software recently. “I’d been looking for a photo editor, and Google wasn’t really giving me what I need. [I’m] not sure any other search engine would have either.”
Clark was looking for was direction on which product to choose.
(Read the full post about ‘Is Twitter the New Google Alternative?’…)
Non-Text Contextual Ads: Quality Score and Bidding Strategy
Autor admin | 24.03.2008 | Category SEO
AdWords advertisers can run multiple non-text ad media/formats: static banners, animated GIF or Flash banners, and video ads. I’ve previously described best practices in designing non-text ads to obtain the best possible CTRs (define). This week I’ll describe the most important fundamentals for getting top rank and best ROI (define).
Non-Text Ad Quality Score
For search ads, Quality Score is an important factor that every advertiser should understand. Though on the surface, search Quality Score can seem complicated, it’s actually pretty straightforward, since the Google algorithms have plenty of textual context (keyword lists, text ad copy, landing page content) to judge whether an ad campaign is relevant to the search terms included in the ad group.
(Read the full post about ‘Non-Text Contextual Ads: Quality Score and Bidding Strategy’…)
Google’s Demo Targeting: No Panacea
Autor admin | 24.03.2008 | Category SEO
Google’s Demo Targeting: No Panacea
Last week, Google announced its full demo targeting offering. They also provided a limited list of sites where you can buy ads today based on demographics, including notables like MySpace, YouTube, Fotolog and others. On the surface, it’s worth a try by advertisers who want to reach or exclude, say, 18-24 year-olds.
It’s not a targeting panacea. First, demographics are error prone, and only as reliable as what people submitted when they signed up for services. Second, we know that age is a common factor but not the only one. The targets are expressing many interests and behaviors, yet Google can’t easily leverage them on social or multimedia sites.
Where does this leave contextual ads?
(Read the full post about ‘Google’s Demo Targeting: No Panacea’…)
UC Will Prove Challenging To Buyers and Sellers
Autor admin | 24.03.2008 | Category SEO
Unified communications, on face value, could be the application of the decade given all its promises. It lets users access people and resources, no matter the location or communication channel, spurring productivity and boosting business processes at an economical cost.
But dig a little deeper and it’s clear integration, and choosing the right solution, could prove challenging for IT departments.
One reason is the crowded unified communications (UC) space, which includes IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), Cisco (NASDAQ: CSCO), Nortel Networks (NYSE: NT) and Avaya (NYSE: AV) to name just a few.
(Read the full post about ‘UC Will Prove Challenging To Buyers and Sellers’…)