Google on Global Search Standards: Thanks, But No Thanks
Autor admin | 13.03.2008 | Category SEO
Google on Global Search Standards: Thanks, But No Thanks
Google has politely turned down a cordial invitation to support technology that would control how the search engine lists articles and photos. The technology is called ACAP, which stands for “automated content access protocol,” and has been developed by a consortium of media trade organizations, including the European Publishers Council, the International Publishers Association and the World Association of Newspapers.
Google’s European partnership lead Rob Jonas reminded attendees at the MediaGuardian.co.uk Changing Media Summit that there already is technology in place for publishers to opt out of Google should they not be pleased with the search company’s indexing methods.
Placing a robots.txt file onto sites prevents Google’s spiders from indexing them and displaying sites in search results.
But publishers often find themselves in a Catch-22 situation when it comes to being indexed by Google.
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AOL Buys Social Network Bebo for $850M
Autor admin | 13.03.2008 | Category SEO
AOL Buys Social Network Bebo for $850M AOL will buy Facebook competitor Bebo for $850 million cash. Combining social network Bebo’s estimated 40 million users with AIM and ICQ will boost AOL’s social media reach to 80 million users worldwide. Google had reportedly been in talks to acquire to acquire Bebo to bolster its Orkut social search engine. The deal comes on the heels of AOL’s launch of Open AIM 2.0, which enables developers to utilize the popular instant messaging client for third party sites and applications. Apple also recently announced a downloadable AIM application for the iPhone. Like other search engines, AOL has been making several strategic moves in an attempt to position itself as a leader in digital media and marketing. (Read the full post about ‘AOL Buys Social Network Bebo for $850M’…)
China Tops in Web Users?
Autor admin | 13.03.2008 | Category SEO
China has surpassed the United States to become the world’s largest Internet market by number of users, a research firm said on Thursday.
The estimate by Beijing-based BDA was based on data from the China Internet Network Information Center, which indicated that the country’s Internet users totaled 210 million at the end of 2007.
Nielsen/NetRatings put the United States Web population at 216 million for the same period, BDA said.
“Based on these sources and the assumption that these markets have continued to grow in 2008 to date at the same rates that they grew in 2007, we can conclude that China has by now comfortably surpassed the United States as the world’s largest Internet population,” analyst Bin Liu said in a statement.
A New Ad Service For Google: Report
Autor admin | 13.03.2008 | Category SEO
Google (NASDAQ: GOOG) will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page, The Wall Street Journal reported on Thursday.
The new Ad Manager service will provide the ad service free, said the Journal.
Google is hoping Ad Manager users will agree to carry some ads Google sells in any vacant ad spots on their Web sites, and Google would take a commission on revenue from any ads it sells, said the report.
A Google spokesperson was not immediately available.
Andrew Goodman Talks About SES Toronto at SES London
Autor admin | 13.03.2008 | Category SEO
Andrew Goodman Talks About SES Toronto at SES London
In this video interview at SES London 2008, Andrew Goodman, the Principal of Page Zero Media, talks about the implications of Google’s increasing ability to drive traffic to YouTube and other vertical search sites that it owns, as well as his plans for Search Engine Strategies Toronto, which will be held June Jun 17-18, 2008.
Goodman, who was a speaker on the Orion Panel about Universal Search at the SES London event, will also be a speaker at the session on Ad Testing: Research & Findings at SES New York. Recently, he also weighed in on the subject, “What Would a Yahoo-Microsoft Merger Look Like?
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Managing PPC for Multiple Clients
Autor admin | 13.03.2008 | Category SEO
Managing PPC for Multiple Clients
Are you a PPC (pay-per-click) agency or consultant trying to juggle multiple clients and projects? This panel at SES New York will teach you tips the experts learned the hard way.
First SEO Link Building Rule: Never Buy Paid Links…Until Now
Autor admin | 13.03.2008 | Category SEO
I have a circumstance that warrants link buying. It’s hard for even me to believe. I watched my marketing team implement a link buy campaign for a client and it’s going great.
Have I sold out?
Have I not listened to my own advice about buying links in this, or this, or even this article?
Of course not. So what’s this special exception? It’s link buying to seed a viral, social media campaign with a specific end date. In other words, this has absolutely nothing to do with search rankings.
If you need to generate buzz — links for the sake of traffic and a network of viral roots to keep an interesting promotion alive and standing tall — then go ahead.
(Read the full post about ‘First SEO Link Building Rule: Never Buy Paid Links…Until Now’…)
SEO Training: Live and In-Person
Autor admin | 13.03.2008 | Category SEO
Many of you have taken courses where you’re one out of 100 or more people in attendance. Skip class and no one would hardly know you were gone.
Contrast that to a class where you’re only one of 10 people. Would you say your chances of learning more increased?
Of course. A smaller group lends itself to a more customized learning experience. You’re open to ask more questions and get answers specific to you. That’s the major benefit of a classroom style of learning.
As I’ve mentioned previously, you’re not free to work at your own pace in a classroom. Also, you may need to travel. In addition to classroom fees, you’ll also need to factor in travel-related expenses.
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The Privacy Debate Beyond Google/DoubleClick
Autor admin | 13.03.2008 | Category SEO
With Google’s (NASDAQ: GOOG) acquisition of DoubleClick having won the final regulatory approval it needed, the debate over consumer privacy and behavioral targeting in online advertising is far from over.
Despite the vigorous lobbying efforts by privacy watchdogs like the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) to make consumer data protection a part of the merger review, both U.S. and European regulators determined that their investigation would only consider how the combination would likely affect competition.
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Yet Another UC Tool Hits The Enterprise
Autor admin | 13.03.2008 | Category SEO
NEC Unified Solutions is rolling several communications tools for its month-old UNIVERGE360 platform, offering up user customization options and a module that promises to make system management easier.
The new unified communication (UC) products include the SV8500 enterprise server, UC700 desktop client, UM8500 unified messaging system and the MC530 mobile client. NEC has also updated its SV700 VoIP communications server.
“This is fulfilling our UV360 vision as it enables business to realize the true value of communication,” Paul Lopez, general manager for marketing and services, told InternetNews.com.
The Texas-based wholly owned subsidiary of NEC Corporation of America is the latest in a growing list of vendors pushing out new UC tools.
(Read the full post about ‘Yet Another UC Tool Hits The Enterprise’…)