Naked Conversations
Autor admin | 10.03.2008 | Category SEO
Naked Conversations Today the Compete.com blog invites readers to Get Naked with Matt McGowan (Incisive Media, VP of Marketing). In an in-depth interview, Matt discusses several key trends in the search marketing universe: 1. Blended Search 2. Social Media 3. Mobile Search 4. Analytics Great. But here’s what everyone wants to know: Compete asks–and Matt answers–the question on the inquiring minds of all search marketers: Who should we get naked with next? We hear there are some great parties planned during SES New York…check ‘em out. (Read the full post about ‘Naked Conversations’…)
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The New Multitaskers: Kids Split Attention Between TV, Internet
Autor admin | 10.03.2008 | Category SEO
The New Multitaskers: Kids Split Attention Between TV, Internet
A new study on social networking by Grunwald Associates reveals that kids are no longer glued to the television. Now, while the tube is on, many kids are also splitting their attention between the TV and the Internet. The report showed that 64 percent of kids aged nine to 17 go online while watching TV. Of those, 73 percent say they’re engaged in active multi-tasking.
However, don’t expect television networks to panic, as they are the ones driving kids online in the first place.
(Read the full post about ‘The New Multitaskers: Kids Split Attention Between TV, Internet’…)
TV, Net Wrestle For Kids’ Attention
Autor admin | 10.03.2008 | Category SEO
In recent years, marketers have begun trying to reach consumers through the so-called “second” and “third screens.” They know that television isn’t the dominant medium that it once was, and that effective campaigns often must include the Web and, increasingly, mobile devices.
Multichannel marketing is especially critical when it comes to communicating to children, according to a new study that found they’re some of the heaviest users of the Internet at the same time they’re watching TV.
“It’s both a threat and an opportunity for marketers,” said Peter Grunwald, president of Grunwald Associates, which produced the study.
“Today’s kids are tomorrow’s adult media consumers,” he told InternetNews.com.
(Read the full post about ‘TV, Net Wrestle For Kids’ Attention’…)
News Corp Will Stay Out of Microsoft/Yahoo Fight
Autor admin | 10.03.2008 | Category SEO
NEW YORK — Rupert Murdoch said on Monday his News Corp. (NYSE:NEWS) would not get into a fight with Microsoft (NASDAQ:MSFT) over Yahoo (NASDAQ:YHOO), confirming what most industry and Wall Street observers suspected.
Murdoch’s company has been in talks with Yahoo over a transaction to combine News Corp’s MySpace Internet social network and other Internet assets with Yahoo, a source familiar with the talks said earlier.
“We’re not going to get into a fight with Microsoft, which has a lot more money than us,” Murdoch told investors at the annual Bear Stearns media conference.
Microsoft has made an unsolicited $41.4 billion bid to buy Yahoo.
(Read the full post about ‘News Corp Will Stay Out of Microsoft/Yahoo Fight’…)
Google Defends Security Policy
Autor admin | 10.03.2008 | Category SEO
Google Defends Security Policy Back when CNET published photos of Google’s fun-loving security team, pirate flags were waving. Darth Vader stood sentinel inside the Googleplex by the security cubicles. Today Douglas Merrill Google VP Engineering published an impassioned defense of Google’s security policy. No Star Wars plans for Google security hacks. No pirate flags, mateys. Aye, Merrill didn’t even use “Talk Like A Pirate Day” language. The most important part of our approach to security is our people. Google employs some of the best and brightest security engineers in the world. (Read the full post about ‘Google Defends Security Policy’…)
Logitech Says Any Microsoft Bid ‘Without Sense’
Autor admin | 10.03.2008 | Category SEO
MILAN — Any takeover bid for peripherals maker Logitech International by Microsoft would be “an operation without sense,” Logitech’s chairman was quoted as saying in an Italian newspaper on Sunday.
Shares in Switzerland-based Logitech rose in January based on speculation Microsoft would launch a takeover bid. Analysts dismissed rumors of an $8 billion takeover bid and Logitech board member Daniel Borel, the company’s largest shareholder, said he had no reason to sell his stake.
Shares “only rose for a day. Anyhow, it would be an operation without sense,” Logitech Chairman Guerrino De Luca told Corriere della Sera in an interview.
(Read the full post about ‘Logitech Says Any Microsoft Bid ‘Without Sense’’…)
CAPTCHA Systems are Under Attack
Autor admin | 10.03.2008 | Category SEO
CAPTCHA Systems are Under Attack
For a long time we have come to rely on mechanisms such as CAPTCHA to hold spammers at bay. Should spammers ever succeed in breaking thorugh CAPTCHA a lot of social media web sites and blogs are going to have a big, big problem. Now, Virtual Blight reports that this is on the verge of happening in their post, the Coming CAPTCHA crisis.
The post is written by Richard DeMillo, the Dean of Computer Science at Georgia Tech and former Chief Technology Officer for Hewlett-Packard. In the post, he says:
The value of Web 2.0 sites is based on trust. Users trust that other users are legitimate community members.
(Read the full post about ‘CAPTCHA Systems are Under Attack’…)
Every Picture Tells a Story: Non-text Contextual Ads
Autor admin | 10.03.2008 | Category SEO
Using non-text contextual ads, AdWords advertisers can run multiple ad media/formats: static banners, animated GIF or Flash banners, and video ads. Text and image contextual ads need to distract attention away from the site’s content. They must also accomplish the following in rapid succession: establish a connection with the viewer; offer a reason to look closely at the ad; pre-qualify viewers (if necessary); describe the action you want them to take on the landing page; and provide a call to action. Let’s take a look at a sampling of banner ads and see how well they convey these messages. First up is this ad from Tickle, a site that challenges visitors to take tests and quizzes. (Read the full post about ‘Every Picture Tells a Story: Non-text Contextual Ads’…)