Another GPL Lawsuit is Settled

Autor admin | 06.03.2008 | Category SEO

Sometimes even with the best of intentions can lead to the road to litigation for violating an source license license.

That’s the message from wireless vendor High Gain Antennas, which had been on the receiving end of a GPL v2 open source license lawsuit from the Software Freedom Law Center (SFLC) on behalf of BusyBox developers.

The SFLC and High Gain Antennas today announced that the lawsuit has been dropped as the two parties have reached an out of court settlement. The settlement calls for High Gain Antennas to appoint an Open Source Compliance Officer to monitor and ensure GPL compliance. High Gain Antennas will also pay an undisclosed financial sum as part of the settlement.

(Read the full post about ‘Another GPL Lawsuit is Settled’…)

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Apple Unlocks iPhone to Support Microsoft Exchange

Autor admin | 06.03.2008 | Category SEO

Apple (NASDAQ: AAPL) said on Thursday it will start supporting Microsoft (NASDAQ:MSFT)’s Exchange product for corporate e-mail, opening a potential new market for the popular iPhone.

Shares of Research In Motion (NASDAQ: RIMM), maker of the popular BlackBerry smartphone widely used by corporations, fell 2.7 percent to $99 on the news on NASDAQ. Apple shares were little changed, up less than 1 percent to $123.66, also on NASDAQ.

Phil Schiller, head of worldwide marketing for Apple, the maker of the iPhone, iPod and Mac line of computers, made the announcement at its headquarters.

“The iPhone can now work directly with the Exchange server,” Schiller said, adding that it would enable corporate e-mail, contacts and calendars.

(Read the full post about ‘Apple Unlocks iPhone to Support Microsoft Exchange’…)

Free Online March Bootcamp Shows Jenn Slegg Still Queen of Adsense

Autor admin | 06.03.2008 | Category SEO

Free Online March Bootcamp Shows Jenn Slegg Still Queen of Adsense

If you have been making money using Google AdSense for more than a few months chances are really good that you have read or benefited from knowledge shared by Jennifer Slegg. JenSense, her indepth blog on monetizing your website, is without peer - and that includes Inside AdSense!

As part of her launch of her newly changed blog, Jenn is posting a detailed tips for improving your online income - including a free privacy policy template, in light of the changes recently made in AdSense’s Terms and Conditions which require all publishers to have one.

AdSense has been slow to share a lot of information about optimizing your income - many times posting suggestions that have been given by many sources beforehand.

Their post yesterday about revenue fluctuations, while somewhat informative - when not trying to suggest they could be due to impression drop off - comes in response to the numerous articles and forum discussions about dropping AdSense income.

(Read the full post about ‘Free Online March Bootcamp Shows Jenn Slegg Still Queen of Adsense’…)

Trackur Offers Easy Online Reputation Management

Autor admin | 06.03.2008 | Category SEO

Trackur Offers Easy Online Reputation Management

Last week, Andy Beal released an online reputation management tool called Trackur. It was created for “individuals and companies concerned that they may be the subject of an online conversation, but don’t have the time or knowledge needed to set up their own online monitoring tools.”

It’s also aimed at PR firms that want to add online reputation monitoring to their existing “clipping” services.” Users can be up and running with Trackur in just 5 minutes, which Beal says “removes the hassle out of maintaining dozens of manual reputation searches.”

At first glance, Trackur appears to be a simple RSS aggregator of social media search queries.

(Read the full post about ‘Trackur Offers Easy Online Reputation Management’…)

EU Approval of Google’s DoubleClick Acquisition is Imminent

Autor admin | 06.03.2008 | Category SEO

EU Approval of Google’s DoubleClick Acquisition is Imminent

The EU is reportedly planning to approve Google’s $3.1 billion acquisition of online advertising powerhouse DoubleClick. Though the Commission gave itself an April 2 deadline, approval is expected to come as early as next Tuesday, according to Bloomberg.com.

The EU decision comes on the heels of the US Federal Trade Commission’s approval this past December. This will come as unwelcome news to Microsoft, which has been complaining about the potential for Google to gain monopoly status in the online advertising market. The company said last year that the acquisition would provide bring 80 percent of the market under Google’s control.

(Read the full post about ‘EU Approval of Google’s DoubleClick Acquisition is Imminent’…)

EU Set to Clear Google-DoubleClick Merger: Sources

Autor admin | 06.03.2008 | Category SEO

Google (NASDAQ: GOOG) is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick (NASDAQ:DCLK), people familiar with the situation said.

The approval has long been expected because the European Commission decided in January not to object formally to the transaction. The Commission, the EU’s top competition watchdog, has never rejected a deal without sending formal objections.

Privacy advocates have objected to the deal, saying it would give the two firms unprecedented access to information about consumers. The Commission has said privacy considerations are outside the scope of its authority over mergers.

(Read the full post about ‘EU Set to Clear Google-DoubleClick Merger: Sources’…)

Google Serves Up Search Within Search Results

Autor admin | 06.03.2008 | Category SEO

Google Serves Up Search Within Search Results
Google Serves Up Search Within Search Results Yesterday, Google announced that it is rolling out its new Search within a Site feature. When searching for specific sites instead of keywords, users are able to conduct a secondary search of those sites within Google results. For example, if a user searches for “NASA” at Google, the first result returns NASA.gov. Underneath that result is a search box with a submit button with the text “Search nasa.gov.” The reason for the update? “Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for,” wrote Ben Lee, software developer, and Jack Menzel, product manager on the Official Google Blog. (Read the full post about ‘Google Serves Up Search Within Search Results’…)

Ask.com Stands Behind Search

Autor admin | 06.03.2008 | Category SEO

Ask.com Stands Behind Search

The reports of Ask.com’s death have been exaggerated. Despite widely circulated reports to the contrary, Ask.com remains committed to search, and not just for middle-aged women in the Midwest. In today’s SearchDay, “Ask.com Remains Committed to Search,” we outline what Ask.com’s new strategy really consists of: recognizing the ways their best customers use the site, and building out additional services for those users.

SEW Experts: Has Yahoo Lost Its Yodel?

Autor admin | 06.03.2008 | Category SEO

SEW Experts: Has Yahoo Lost Its Yodel?

It seems like only yesterday that Yahoo was the darling of the Web. Is Jerry Yang really ready to throw in the towel and partner with Microsoft? In today’s Building Brand Equity column, “Has Yahoo Lost Its Yodel?,” Erik Qualman discusses the daunting task ahead if the proposed acquisition of Yahoo by Microsoft goes through.

SEO Link Building: Budget Stretcher for Online Retail and E-Commerce Sites

Autor admin | 06.03.2008 | Category SEO

Whether you’re selling clothing, car parts, luggage, or even cameras, your approach to link development matters most. Let’s face it: most e-commerce sites primarily consist of a shopping cart on steroids.

That’s why I often hear statements such as, "Who would want to link to my camera site?" Replace "camera" with whatever product you sell and you get the idea.

A basic shopping cart does nothing to distinguish one site from hundreds of other similar sites. Unless the shopping cart adds value, such as in-depth consumer reviews, then it’s not adding value to the Web.

How do you develop links then?

Inbound Links from Customers

My first answer is your customers.

(Read the full post about ‘SEO Link Building: Budget Stretcher for Online Retail and E-Commerce Sites’…)


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