Stocks End Down Quarter On An Up Note
Autor admin | 31.03.2008 | Category SEO
Stocks ended their worst quarter since mid-2002 with modest gains on Monday, thanks to a better than expected — but still contracting — Midwest manufacturing report and a sweeping proposal to reform financial market oversight in the wake of the subprime mortgage meltdown.
For the quarter, the Nasdaq lost 14.1%, the S&P shed 9.9%, and the Dow fell 7.6%.
About the only good news was that the downtrend moderated in March.
(Read the full post about ‘Stocks End Down Quarter On An Up Note’…)
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Intel, STMicro Memory Spin-off Finally Official
Autor admin | 31.03.2008 | Category SEO
SAN FRANCISCO — Numonyx was formally launched today with a new CEO and a much better financial condition than originally planned. The company takes the NOR flash memory business from Intel (NASDAQ: INTC) and NAND business from STMicroelectronics (NYSE: STM) and combines them under one, independent roof.
The main roof will be in Geneva, where STMicro’s offices were located. That means a change of address card for some Intel employees, who will be trading Folsom, Calif., for Switzerland. All told, 2,500 Intel employees are being transferred to the new company.
Heading up this company will be Brian Harrison, the former vice president of Intel’s flash memory group.
(Read the full post about ‘Intel, STMicro Memory Spin-off Finally Official’…)
Microsoft Eyes Doubling Mobile Sales in China
Autor admin | 31.03.2008 | Category SEO
Microsoft Corp. expects that shipments to China of handsets with its software will more than double in the next year amid an expected boom in demand for Web access once the country launches 3G wireless services.
About 2 million mobile devices installed with Microsoft (NASDAQ: MSFT) operating systems were shipped to China in the last year, about 10 percent of the software giant’s global total, Benjamin Tan, business group director for China at Microsoft’s Mobile Communications Business.
“Microsoft’s shipments into China has basically doubled [in the past year]. In the next one … we are aiming to more than double our shipments into China,” Tan told Reuters in a telephone interview on Monday.
(Read the full post about ‘Microsoft Eyes Doubling Mobile Sales in China’…)
Why Apple is Seen as Brand Champ
Autor admin | 31.03.2008 | Category SEO
LONDON — The Apple brand has the biggest impact on the world’s consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey showed on Monday.
The poll by online magazine brandchannel.com asked its readers to identify the brands with the greatest impact on their lives, and say how they affected readers’ behavior and their view of the world.
The nearly 2,000 professionals and students who voted named Apple (NASDAQ:AAPL) overwhelming winner. The creator of the iPod and Mac computer triumphed in six categories including most inspiring brand and the one readers cannot live without.
(Read the full post about ‘Why Apple is Seen as Brand Champ’…)
Even for Google, Conversions Matter More Than Clicks
Autor admin | 31.03.2008 | Category SEO
Even for Google, Conversions Matter More Than Clicks
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant’s paid search clicks are declining. But Google insists that the click reductions are due to improvement in the quality of the ads, not because Google is somehow losing its luster.
The timing for this move may be poor, however. A Business Week article points out that some advertisers may be cutting their ad spend due to a slower economy.
Still, Google is smart to perform quality assurance. As any good search engine marketer knows, the answer lies in revenues, not clicks.
(Read the full post about ‘Even for Google, Conversions Matter More Than Clicks’…)
Geary Interactive Acquires Fathom Online
Autor admin | 31.03.2008 | Category SEO
Geary Interactive Acquires Fathom Online
Full-service digital marketing agency Geary Interactive has acquired Fathom Online, a search engine marketing firm. Though Geary already offered search marketing services, the company says it will expand it demographic reach as a result of the merger.
Geary CEO Andreas Roell said, “The combination of Geary and Fathom Online provides a compelling platform for today’s digital marketing landscape. Together, we offer powerful capabilities and deep relationships with publishers and engines, expanded end-to-end customized marketing solutions, a national presence and extensive industry category experience.”
The acquisition also highlights the need for integrating SEM campaigns with a larger online marketing strategy.
“Search engine tactics are the most popular element of a digital marketing campaign.
(Read the full post about ‘Geary Interactive Acquires Fathom Online’…)
Google + DoubleClick = 69% of Online Advertising Market
Autor admin | 31.03.2008 | Category SEO
Google + DoubleClick = 69% of Online Advertising Market
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google’s acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
MSN has a lot of work to do if it wants to catch Google, as Steve Ballmer has declared in recent months.
(Read the full post about ‘Google + DoubleClick = 69% of Online Advertising Market’…)
SEW Experts: Content Ad Campaign Keyword Strategy Revisited
Autor admin | 31.03.2008 | Category SEO
SEW Experts: Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for a content ad campaign should play a different role than they do for search ads. That’s a point that’s often tough for search advertisers to grasp. In today’s Content Advertising column, “Content Ad Campaign Keyword Strategy Revisited,” David Szetela outlines a new method for building content keyword lists, that will enable you to gain ultimate control over the destinations for your ads.
Yahoo Wants Women Now
Autor admin | 31.03.2008 | Category SEO
Yahoo Wants Women Now
Yahoo just announced Shine, and are hopping on the bandwagon that says women are a great target. Why now?
Just like iVillage, Glam and others, Yahoo knows that getting inventory in home, garden, health and other categories can translate into higher effective CPMs. They developed nine separate content areas and 38 sub-topics that appeal to visitors and advertisers.
What’s Been Launched?
Yahoo has licensed decent article content for Shine, from major publishers who already cover this desired content in print and online. Then they hired both editors and bloggers to fill in the rest.
Is OOXML a Done Deal?
Autor admin | 31.03.2008 | Category SEO
Despite a heated campaign to defeat International Organization for Standardization (ISO) status for Microsoft’s Office Open XML (OOXML), over the weekend, even some staunch critics acknowledged that the company has likely garnered enough votes to win. However, that doesn’t mean that they’ve given up the fight.
At least three Web pages set up to track the ISO vote’s progress – by gathering information from press releases from nations involved in the balloting and from unidentified sources within some of the national delegations — are predicting that OOXML will achieve standards status when all of the votes are tallied.