Win a Free Pass to SES New York with the SES Affiliate Program
Autor admin | 15.02.2008 | Category SEO
Win a Free Pass to SES New York with the SES Affiliate Program
You’ve seen all the reasons to attend SES London, and you can be sure that SES New York will be just as good, if not better. If you’re planning on going, you probably want to tell your clients, readers, and friends. To make that worth your while, we’ve teamed up with Pepperjam Network to create the Search Engine Strategies Affiliate Program.
We’ll supply you with unique SES banners, text links, and pepperjamADS to promote the Search Engine Strategies events. In return, bloggers and affiliates get 5% of each referred sale. To give you an idea of what that’s worth, a full-conference pass to SES New York (coming up on March 17-20) costs $1,895.
(Read the full post about ‘Win a Free Pass to SES New York with the SES Affiliate Program’…)
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
AOL, Citysearch Ally Over Ads
Autor admin | 15.02.2008 | Category SEO
With AOL’s business under increasing scrutiny, the online media pioneer has signed a deal with Citysearch to strengthen its local ad sales.
Citysearch, a division of rival Web media giant IAC, operates local search and business directory Web sites in cities around the country. Those sites include restaurant and bar reviews, travel guides and insider blogs.
The pages of Citysearch are also full of lucrative advertisements from local businesses. With the addition of Citysearch content through the alliance, AOL sees a way to boost the local ad inventory it offers through Platform A, its consolidated advertising division.
Seven reasons to slip over to Islington for SES London
Autor admin | 15.02.2008 | Category SEO
Seven reasons to slip over to Islington for SES London Let’s say you’re a savvy, seasoned search engine marketer. You can easily send some of your junior staff members to Search Engine Strategies London, which is being held next week at the Business Design Centre. So, why would you want to slip over to Islington for a few days to attend SES London yourself? Let me give you seven serious reasons: 1. Keynote Roundtable: The Changing Search World. This session on Wednesday, Feb. 20, at 9:00 a.m., will discuss the global impact of Microsoft’s recent bid for Yahoo! (Read the full post about ‘Seven reasons to slip over to Islington for SES London’…)
SEW Experts: The Great Nofollow Link Debate of ‘08
Autor admin | 15.02.2008 | Category SEO
SEW Experts: The Great Nofollow Link Debate of ‘08
What started as a way to stop comment spam three years ago has turned into one of the most controversial topics in search. In today’s SEM Crossfire column, “The Great Nofollow Link Debate of ‘08,” Chris Boggs discusses the evolution of the “nofollow” attribute and its impact on SEO and link building.
Mobile Industry Sees New Security Risks
Autor admin | 15.02.2008 | Category SEO
Security systems can now block the first computer viruses plaguing mobile phones, but the mobile industry sees new risks stemming from upcoming open software platforms such as Google’s Android.
Since 2004, viruses have been able to disable phones or swell phone bills through pricey messages or unwanted calls, leading to a new market for security technology.
“If Android becomes a fully open platform … and when such a platform becomes more common, risks are greater than with the current platform kings such as Symbian,” said Mikko Hypponen, head of research at security software firm F-Secure.
Security specialists also pointed to potential risks arising from Apple’s plans to open its software platform to third-party developers this month.
(Read the full post about ‘Mobile Industry Sees New Security Risks’…)
Wireless Ads Take Baby Steps to Reach Consumers
Autor admin | 15.02.2008 | Category SEO
Consumers may be receptive to advertisements on their mobile phones in exchange for free calls or content, but operators remain cautious about intruding on the intimate space of a customer’s mobile phone.
For now, consumers do not have to fear that walking past a supermarket will trigger messages to their mobiles, advertising special offers inside, or have banners bursting onto the tiny screen while they check their e-mails on the go.
“Advertising is not just a straight move from the PC to the mobile phone,” Marco Boerries, head of Yahoo’s mobile business, said in a keynote speech at the Mobile World Congress in Barcelona.
(Read the full post about ‘Wireless Ads Take Baby Steps to Reach Consumers’…)
Google PageRank: Simplified
Autor admin | 15.02.2008 | Category SEO
It may be the single most divisive element in the search optimization game. Mention it in a room full of SEOs (define) and you’ll likely be treated to a mixture of groans and hurrahs. Regardless of what color hat you’re wearing, everyone involved in search has a strong opinion about Google’s PageRank.
The backbone of its empire, PageRank is the metric that defines a Web page’s relevancy in the eyes of Google.
The Tool(bars) of the Trade
The controversy lies with the more public element of PageRank: Google Toolbar PageRank. The Toolbar PageRank number is what Google lets us see. For such a critical ranking, it’s a shame updates are so infrequent.
The Toolbar PageRank is often used by SEOs to gauge the worth of a link.
Universal Pictures: Optimizing Video for Search
Autor admin | 15.02.2008 | Category SEO
We hear a lot about universal search (define) and how it will keep SEO (define) professionals on their toes with constantly evolving ranking algorithms (define). So how can local online advertisers take advantage of universal search? Since universal search algos increasingly look favorably on video, the medium has been discovered by some clever SMBs as a side door into top SERP (define) rankings. For these local marketers, top spots for certain keywords that have a great deal of bid pressure (i.e. "restaurant San Francisco"), suddenly become more accessible with optimized video. Combine this with the relative dearth of optimized video out there, and it becomes a great opportunity for local video producers that are on top of their SEO game. (Read the full post about ‘Universal Pictures: Optimizing Video for Search’…)
Microsoft Shuffles Execs, Berkowitz to Exit
Autor admin | 15.02.2008 | Category SEO
Microsoft Shuffles Execs, Berkowitz to Exit
Microsoft today announced the executive shake-up that has been rumored to be coming. Microsoft packed a number of promotions and departures into the press release. Most notable among them is the departure of Steve Berkowitz, who left Ask.com to join Microsoft nearly two years ago. Berkowitz will step down from his role as senior vice president of the Online Services Group at the end of August.
Satya Nadella has been named senior VP of the Search, Portals and Advertising Group, heading up Microsoft’s engineering efforts across Live Search, Microsoft adCenter, and Subscriptions, Points and Billing platforms.
(Read the full post about ‘Microsoft Shuffles Execs, Berkowitz to Exit’…)
Google to Test Video Ads on SERPs
Autor admin | 15.02.2008 | Category SEO
Google to Test Video Ads on SERPs
Google has begun testing video ads on its search results pages, according to a report in the New York Times. Marissa Mayer, Google’s vice president of search products and user experience, told the Times that just as video ads are not effective on pages of text-based search results, text ads are not effective on search results with more multimedia elements, like Google’s universal search results.
“With universal search, something is getting shaken up a bit on the bottom part of the page,” Mayer said. “The ads on the top part of the page should match.”
Initially, video ads will not be apparent to searchers until they take action.
(Read the full post about ‘Google to Test Video Ads on SERPs’…)