Search not understood and used in PR campaigns
Autor admin | 31.01.2008 | Category SEO
Search not understood and used in PR campaigns
The Public Relations Society of America’s Los Angeles chapter holds an event in January of each year where they have a panel of the top PR experts look at what the state of PR is and where it is headed for the next year. All five panelists mentioned social media and how it has changed the practice of PR this year.
Search, however, is not part of the PR lexicon yet. In answer to a question from the floor Joe Kessler of SS & K said that search is an area every PR person should understand and use, but it is a gaping hole in the PR toolset.
When Greg Jarboe saw the importance of search for PR and started to optiimize press releases four or five years ago he called his agency SEO-PR.
(Read the full post about ‘Search not understood and used in PR campaigns’…)
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Streamlining Tech Support And Rooting Out ‘Evil’
Autor admin | 31.01.2008 | Category SEO
PALM DESERT, CALIF.– Solutions to solve those pesky PC support problems, as well as larger enterprise security concerns, were on display here at the DEMO conference.
At the high end, a company called MANDIANT, launched its MANDIANT Intelligent Response (MIR 1.0) appliance that’s designed to “find evil and solve crime.”
Essentially an enterprise-class, application server, loaded with memory, storage (just under 3 terabytes) and custom software, the MIR collects activity on the network looking for things like unusual traffic patterns or strange IP addresses.
It also functions as a centralized data store and workspace for investigators to search the collected data for keywords, construct event timelines and compare and contrast the collected data to past incidents.
(Read the full post about ‘Streamlining Tech Support And Rooting Out ‘Evil’’…)
Publishing Company Settles Software Suit With SIIA
Autor admin | 31.01.2008 | Category SEO
A New York-based publishing firm has agreed to pay $500,000 to resolve a copyright infringement suit filed by the Software & Information Industry Association on behalf of several prominent software vendors.
Whittiker Legal Publishing on Wednesday signed off on settlement to resolve a lawsuit brought against it in federal district court in the Eastern District of New York. In addition to the cash settlement, the company agreed to destroy all unlicensed copies of the Adobe, FileMaker and Symantec applications in its possession.
According to the SIIA, Whittiker executives claimed the violations brought to its attention were accidental and that it was unaware that it was infringing on the various software firms’ copyrights.
(Read the full post about ‘Publishing Company Settles Software Suit With SIIA’…)
Google Position 6 Smack-Down: Filter, Penalty, or Bunk?
Autor admin | 31.01.2008 | Category SEO
Google Position 6 Smack-Down: Filter, Penalty, or Bunk? Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6” Google SERPs punishment pattern where pages which, by all indications, should dominate the organic SERPs somehow place at lowly #6. Google’s Matt Cutts has previously dismissed the notion that Position 6 is real. Yesterday the debate amongst search marketers flared to full blown public jamming in major SEM blogs and virulent comment threads. Aaron Wall, venerable blogger-purveyor of SEOBOOK, restarted the conversation with his post, “How I Got My Google Ranking #6 Filter Removed.” The post was bookmarked in Sphinn and SEO scientists argued about Position 6 throughout the day, resulting in passionate posts (and even arguments) in trade publications. (Read the full post about ‘Google Position 6 Smack-Down: Filter, Penalty, or Bunk?’…)
Emma to Deliver Video Marketing to SMBs
Autor admin | 31.01.2008 | Category SEO
Digital marketing for small and midsize businesses (SMBs) isn’t easy.
Working under a limited budget, small companies have historically struggled to match the production values their larger competitors can include in their interactive ad campaigns.
Emma, an e-mail marketing company that caters to SMBs, is looking to change that through a new partnership with StudioNow, a discount provider of postproduction video services.
“We’re excited to introduce an idea to our customers that they thought would have been beyond their scope,” Annie Kinnaird, Emma’s director of business development, told InternetNews.com.
(Read the full post about ‘Emma to Deliver Video Marketing to SMBs’…)
SEW Experts: SEO Millionaire: Who Wants to Be One? - Part 2
Autor admin | 31.01.2008 | Category SEO
SEW Experts: SEO Millionaire: Who Wants to Be One? - Part 2
Last week, we challenged SEOs to identify which of the big three travel sites has a canonical issue? In today’s au Natural column, “SEO Millionaire: Who Wants to Be One? - Part 2,” Mark Jackson provides the answer, and responds to voluminous reader response.